Uncategorized
Mailing List Hygiene and the NCOA
When you submit a mailing to a direct mail house, they run your list up against something called the NCOA (national change of address) database. This list of physical addresses is updated quarterly using the information that mailing recipients provide when they move to a new home or office.
In an era of ever improving printing equipment, we’re increasingly
[continue reading...]
Uncategorized
Further explanation from the AJC on their new layout and design
In case you didn’t pick up a copy of yesterday’s AJC or you missed the press release announcing their debut, check it out (with images included).
[continue reading...]Recent Posts
- When Direct Mail Can Still be More Effective than Email
- When Great Subject Lines Fail to Deliver
- Mailing List Hygiene and the NCOA
- Perhaps it is time for 5 Guys to invest in new content?
- Deal or No Deal: How Would You Spend the Banker's Money?
- Change Your Marketing Mix Not How Much You Spend for Different Results
- Using Stock Photography: A Cautionary Tale
About this Theme
The first version of this theme back in January 2008 was inspired by the great magazine style themes of Brian Gardner and Darren Hoyt. I took those elements that I liked the most in every theme and combined them together in one single theme. The different page templates are inspired by Brian Gardners "Revolution" theme, other elements are taken from "Mimbo" by Darren Hoyt. The Tabbed section is created by using jQuery ui.tabs by Klaus Hartl (stilbuero.de).
The Name of the theme was inspired by the famous American jazz sax-player, Branford Marsalis. Although I´m German, I decided to present this theme in english in order to make it available for a greater audience.
If you detect any bugs, please let me know. If you use this theme, please let me also know and make sure the copyright remains as it is.
Find further information, tutorials, support forum, demo and download on my Website.
Blogging
Twitter Tally: 7.4% of U.S. Adult Internet Users
Although everywhere I turn people want to tell me about how mainstream Twitter use has become, I still beg to differ. While some really neat
[continue reading...]
Marketing
Common Problems in Marketing PlansWSJ published a great piece early this summer entitled How to Write a Good Business Plan that starts off pointing out why a down economy is a great time to start a new business (lower costs, less competition) and then goes on not to tell you about the right way to do everything but some
[continue reading...]
