email marketing
When Direct Mail Can Still be More Effective than Email
The WSJ made an excellent point in a piece posted last week about the continued importance of direct mail in the marketing mix of the average small business owner. The article goes on to cite examples of real small businesses who after briefly succumbing to the lure of saving money by cutting their partnership with
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email marketing
When Great Subject Lines Fail to Deliver
Today I received an email with the subject, “I would like to take you to lunch.” Quick and to the point, it got my attention and made me open it. The problem was once I got inside there was a form letter from a man I do not know trying to sell me something that
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Recent Posts
- When Direct Mail Can Still be More Effective than Email
- When Great Subject Lines Fail to Deliver
- Mailing List Hygiene and the NCOA
- Perhaps it is time for 5 Guys to invest in new content?
- Deal or No Deal: How Would You Spend the Banker's Money?
- Change Your Marketing Mix Not How Much You Spend for Different Results
- Using Stock Photography: A Cautionary Tale
About this Theme
The first version of this theme back in January 2008 was inspired by the great magazine style themes of Brian Gardner and Darren Hoyt. I took those elements that I liked the most in every theme and combined them together in one single theme. The different page templates are inspired by Brian Gardners "Revolution" theme, other elements are taken from "Mimbo" by Darren Hoyt. The Tabbed section is created by using jQuery ui.tabs by Klaus Hartl (stilbuero.de).
The Name of the theme was inspired by the famous American jazz sax-player, Branford Marsalis. Although I´m German, I decided to present this theme in english in order to make it available for a greater audience.
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Blogging
Twitter Tally: 7.4% of U.S. Adult Internet Users
Although everywhere I turn people want to tell me about how mainstream Twitter use has become, I still beg to differ. While some really neat
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Marketing
Common Problems in Marketing PlansWSJ published a great piece early this summer entitled How to Write a Good Business Plan that starts off pointing out why a down economy is a great time to start a new business (lower costs, less competition) and then goes on not to tell you about the right way to do everything but some
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