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  • Reading List

    Image of Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors Image of Never Eat Alone: And Other Secrets to Success, One Relationship at a Time Image of The Middle-Class Millionaire: The Rise of the New Rich and How They Are Changing America Image of The Long Tail: Why the Future of Business is Selling Less of More Image of The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

    • Impact of Failing Newspapers on Advertising and Quality of News

    March 10, 2009

    Mitch Leff shared this article this morning, detailing projections of which major US newspapers will fail or move to all digital before we exit the recession: http://247wallst.com/2009/03/09/the-ten-major-newspapers-that-will-fold-or-go-digital-next/. The bigger question here is, what will the migration of former major dailies to the web do for you PR? 1. It will increase the credibility of the so-called citizen journalist. Once thought of as only writers for the web, now they will be joined by former traditionally trained, mainstream print journalist. When…  (Read on)

    Word of Mouth Marketing In Action

    March 9, 2009

    I took the family for lunch at Chili’s after church on Sunday. I had a coupon for a free meal as part of a promotion I enrolled in through BzzAgent. I joined BzzAgent last year at the recommendation of a friend who suggested joining as a way to get advanced copies on new marketing books. This led to a preview of Seth Godin’s latest title but more interestingly, to a bunch of other marketing programs. You see BzzAgent is kind…  (Read on)

    Make Marketing More Affordable with These Cost-Cutting Ideas

    March 6, 2009

    Yesterday I overheard the 6AM broadcaster on NPR talking about what the venture capitalists would be looking for at the business show going on in San Francisco this week. The point he drove home, no big surprise, was that strategist who were coming up with ways to businesses do more with less would be the ones most likely to get funded. This is a common mantra among many service providers, especially among those in the IT industry. But if you…  (Read on)

    Email that talks: Would you like that in your in-box?

    February 11, 2009

    Last monthI had the pleasure of lunching with Lisa Jones, the founder of http://www.eyemailinc.com. Eyemail is a different kind of email marketing company not just because of Lisa but because of the way the application works. As Lisa advertises, “ours can be the only message in your in box that actually talks to you.” OK now she had my attention. I’d seen Hello World before and was familiar with the idea of sending email messages with embedded videos as a…  (Read on)

    Subject Lines That Increase Your Email Open Rates

    January 29, 2009

    This morning I received an email with the subject line: Al Roker is Fat Again. While I’m not an avid NBC Today Show  follower, I opened the message instantly. Writing subject lines that catch the attention of your reader is a skill that not everyone can claim. And depending on the medium — direct mail packages, email campaigns or websites — the tactic can be completely different. But crafting a great subject lines can make the difference between capturing eyeballs…  (Read on)