In Email, Timing is Everything

I spent much of today hurrying to get out an email campaign for a client that wouldn’t take no for an answer. no you shouldn’t mail on Friday. No you shouldn’t mail after 2PM. No you shouldn’t mail preceeding a holiday weekend. It didn’t listen and the mail went out.…

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Another Example of When Advertising Really Isn’t the Same as PR

With the increasing fragmentation of media and the ever shrinking budget for journalists comes a great opportunity for media coverage for those businesses who take the time to explore it. Online and offline publications looking to fill their growing pages are more interested in bylined articles.  Bylined article submission should…

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Porsche Boxster Video and Other Subject Lines That Work

Yesterday's inbox presented me with a message with the title "SmartStream: 2011 Porsche Boxster Spyder Video." Never mind that it was from an unknown source. The subject line got my attention and I'm not even a sports car enthusiast. It is probably because I'm not an enthusiast that made this…

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Listening Should Be Your First Social Media Strategy

Yesterday while participating in a panel discussion at the SBDC FastTrack session at GSU, one of the attendees asked whether her firm needed a social media strategy. I shared with her the same explanation we’ve been using for several months: you don’t need a social media strategy; you need a…

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Invest in a Change of Scenery

Albert Einstein is credited with describing insanity as doing the same thing over again and expecting a different result and while you don’t often see him mentioned in marketing arenas, the application is equally valid here. How often have you poured good money after bad on a marketing program or…

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Why Frequency Marketing Works

Marketing Sherpa’s chart this week — entitled The Long Road from Lead Generation to Sales Conversion — further reinforces everything we’ve been saying lately about the importance of frequency marketing. Once a lead is in the pipeline, you need to nurture, nurture, nurture them until they convert to customers. Because…

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Once is Not a Marketing Campaign

If I had a dollar for the number of times that a business owner told me they tried marketing once and it didn’t work for them, I would be driving a much nicer car. Marketing is not like lima beans, you can’t try them once and make a decision on…

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Why Smart Professionals Invest in Marketing

Some businesses fall prey to the great idea of if we build it, they will come. No marketing necessary. Typically this is the plight of organizations run by really smart and highly educated professionals like engineers or attorneys. They know they are really good and what they do. And they…

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Choice of Venue Makes a Difference

I still get the opportunity to help clients with seminars periodically thought not as often as when I was with Microsoft. One of the interesting lessons learned has to do with site selection. All business owners are looking to cut corners and so the idea of free is always appealing…

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Reinforcing Your Value with Postcards

Last month I had professional headshots taken at diSogno Photography for use on my website, in membership directories and for bylined articles. This week I received a postcard from the photographer. He used my images as the art on the face and included a thank you on the back. Thi was…

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