Invest in a Change of Scenery

Albert Einstein is credited with describing insanity as doing the same thing over again and expecting a different result and while you don’t often see him mentioned in marketing arenas, the application is equally valid here. How often have you poured good money after bad on a marketing program or…

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Why Frequency Marketing Works

Marketing Sherpa’s chart this week — entitled The Long Road from Lead Generation to Sales Conversion — further reinforces everything we’ve been saying lately about the importance of frequency marketing. Once a lead is in the pipeline, you need to nurture, nurture, nurture them until they convert to customers. Because…

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Once is Not a Marketing Campaign

If I had a dollar for the number of times that a business owner told me they tried marketing once and it didn’t work for them, I would be driving a much nicer car. Marketing is not like lima beans, you can’t try them once and make a decision on…

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Why Smart Professionals Invest in Marketing

Some businesses fall prey to the great idea of if we build it, they will come. No marketing necessary. Typically this is the plight of organizations run by really smart and highly educated professionals like engineers or attorneys. They know they are really good and what they do. And they…

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Choice of Venue Makes a Difference

I still get the opportunity to help clients with seminars periodically thought not as often as when I was with Microsoft. One of the interesting lessons learned has to do with site selection. All business owners are looking to cut corners and so the idea of free is always appealing…

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Reinforcing Your Value with Postcards

Last month I had professional headshots taken at diSogno Photography for use on my website, in membership directories and for bylined articles. This week I received a postcard from the photographer. He used my images as the art on the face and included a thank you on the back. Thi was…

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Miscalculating the ROI of Social Media

In Ed Schipul’s Personal Brand Era presentation to the PRSA Georgia crowd yesterday, he cited stats about the of success of small business owner Gary V’s venture into social media marketing as highlighted in popular Social Media ROI: Socialnomics video. The issue I discussed with Schipul afterwards is how the example…

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Considerations for Attorneys Using Social Media

Paul Arne's ViewPoint in last week's Atlanta Business Chronicle goes straight to the point of a sore issue I've been hearing from our attorney clients of late: exactly what should and shouldn't I do with social media. In his article, he cites an example where the glowing praises of a…

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