A Brief Primer on Branding

I encountered two more "branding" opportunities this week. While having great name recognition, understanding the value behind your firm and promoting a consistent image, look or treatment are regular parts of our consulting services, in neither of these instances was this the "brand" the prospective customer was looking for. What…

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The Value in a Name

Both Research in Motion and YouSendIt changed their name this week. I've been a (free) user of YouSendIt for sometime so I received the notice from their CEO about the change. The "notice" took the form of a chatty and upbeat email explaining how the new name was taking them…

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A Primer on File Types

As we frequently get questions about files types from customers and friends. I wanted to share a quick primer prepared by one of my teammates: An EPS (Encapsulated PostScript) is a vector-based, high-resolution file that can be re-sized (enlarged or reduced) without losing detail. It is the standard file format…

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Best Marketing Lesson in the BCS Championship Series

Making work out of play is rewarding regardless of profession but I can understand why sometimes people think marketing folks have all of the fun. I’m constantly getting asked for my opinions on logos or to help with logo ideas for a new product or branding/re-branding campaign. The struggle is…

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In Email, Timing is Everything

I spent much of today hurrying to get out an email campaign for a client that wouldn’t take no for an answer. no you shouldn’t mail on Friday. No you shouldn’t mail after 2PM. No you shouldn’t mail preceeding a holiday weekend. It didn’t listen and the mail went out.…

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Another Example of When Advertising Really Isn’t the Same as PR

With the increasing fragmentation of media and the ever shrinking budget for journalists comes a great opportunity for media coverage for those businesses who take the time to explore it. Online and offline publications looking to fill their growing pages are more interested in bylined articles.  Bylined article submission should…

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Porsche Boxster Video and Other Subject Lines That Work

Yesterday's inbox presented me with a message with the title "SmartStream: 2011 Porsche Boxster Spyder Video." Never mind that it was from an unknown source. The subject line got my attention and I'm not even a sports car enthusiast. It is probably because I'm not an enthusiast that made this…

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Listening Should Be Your First Social Media Strategy

Yesterday while participating in a panel discussion at the SBDC FastTrack session at GSU, one of the attendees asked whether her firm needed a social media strategy. I shared with her the same explanation we’ve been using for several months: you don’t need a social media strategy; you need a…

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Invest in a Change of Scenery

Albert Einstein is credited with describing insanity as doing the same thing over again and expecting a different result and while you don’t often see him mentioned in marketing arenas, the application is equally valid here. How often have you poured good money after bad on a marketing program or…

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