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  • Reading List

    Image of Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors Image of Never Eat Alone: And Other Secrets to Success, One Relationship at a Time Image of The Middle-Class Millionaire: The Rise of the New Rich and How They Are Changing America Image of The Long Tail: Why the Future of Business is Selling Less of More Image of The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
  • AMA Marketing Technology SIG Brings BING, Yahoo! and More to Maggiano's

    Event at $35, lunch at Maggiano’s is always an enjoyable thing. Today’s American Marketing Association meeting featured a panel discussion collectively promoted as Clicks to Bricks or how to get more sales out of your on-line presence. Nothing earth shattering about this presentation but I did enjoy the quips of panel member Evan LaPointe of Search Discovery and wanted to elaborate on my favorite. He pointed out that if performance is 90% what happens after the click then why do…  (Read on)

    New Must Read Now in Paperback

    Earlier this year I had the opportunity to read Prince and Schiff’s The Middle-Class Millionaire, courtesy of the Fulton County Public Library system. Subsequently I find myself referring this book to clients and friends left and right, each time returning to Amazon to search for a hardback book published in 2008 that had millionaire in the title. Imagine how tough that is? Finally I decided it was time to add this to my must-read this and found that the book…  (Read on)

    Jenkins' The Truth About Email Marketing Worth Reading if You're Mailing

    Although I started it over a month ago, I finally got around to finishing Simms Jenkins’ The Truth About Email Marketing earlier this afternoon. As far as nitty-gritty topics go, this is about a nichey as you can get but Jenkins kindly divided his thoughts into 49 different points (I think there are actually only about 40 here if you consider some of the overlap but I wasn’t hired as the editor of this text) to make it easy to pick…  (Read on)

    Email List Maintenance 101: Don't Offend Your Subscribers

    You work hard to build a list of qualified subscribers to your email marketing list. You need to work equally hard to keep them. List hygiene is just as important as dental hygiene: if you don’t do it, your list will fail you. After each campaign we carefully review not only the results of the campaign (clicks throughs, opens and conversions) but we need to take time to look at the opt outs and undeliverables. This week eMarketer.com shared the…  (Read on)

    Recommended Marketing Reads: Shankman's Outrageous PR Stunts Not Just About the Stunts

    I spent an extraordinary amount of time reading last month — between sitting in doctor’s offices  and riding on planes — and thus managed to get through three books, including this one that one I read during the MRIs of my foot: Can We Do That?! Outrageous PR Stunts That Work–And Why Your Company Needs Them – Popular text by the now even more popular Peter Shankman. If you’re using HARO, you need to read his book, too. It’s not…  (Read on)