Jenkins' The Truth About Email Marketing Worth Reading if You're Mailing

June 20, 2009

Although I started it over a month ago, I finally got around to finishing Simms Jenkins’ The Truth About Email Marketing earlier this afternoon. As far as nitty-gritty topics go, this is about a nichey as you can get but Jenkins kindly divided his thoughts into 49 different points (I think there are actually only about 40 here if you consider some of the overlap but I wasn’t hired as the editor of this text) to make it easy to pick…  (Read on)

Email List Maintenance 101: Don't Offend Your Subscribers

June 19, 2009

You work hard to build a list of qualified subscribers to your email marketing list. You need to work equally hard to keep them. List hygiene is just as important as dental hygiene: if you don’t do it, your list will fail you. After each campaign we carefully review not only the results of the campaign (clicks throughs, opens and conversions) but we need to take time to look at the opt outs and undeliverables. This week eMarketer.com shared the…  (Read on)

Recommended Marketing Reads: Shankman's Outrageous PR Stunts Not Just About the Stunts

June 18, 2009

I spent an extraordinary amount of time reading last month — between sitting in doctor’s offices  and riding on planes — and thus managed to get through three books, including this one that one I read during the MRIs of my foot: Can We Do That?! Outrageous PR Stunts That Work–And Why Your Company Needs Them – Popular text by the now even more popular Peter Shankman. If you’re using HARO, you need to read his book, too. It’s not…  (Read on)

Value in Content Marketing

May 18, 2009

It used to be that you could create a really visually appealing advertising vehicle and in the absence of other competitive noise, people would buy. Today that forum has gotten increasingly busy as the competitive noise from a wide range of media competes for eyeballs and air time. As a result, people are shutting out the noise of even the most visually attractive print, broadcast and electronic displays.  They are quickly looking for more information to help establish your credibility…  (Read on)

Mother's Day Publicity Stunt Done Well

May 12, 2009

In honor of Mother’s day, a local jewelry store held a contest where they invited students from area schools to write a letter explaining what made their mother special. The winners of the content would receive one of several 1/4 carat diamond pendants the store would be giving away. The concept here is pretty basic but what the store did well was to connect with area schools. The contest wasn’t marketed broadly to everyone, just students from certain schools near…  (Read on)