Press Releases for the Masses

The reason that subscription rates for daily newspapers are dropping is not because people are opting to read them for free online. The reason that subscriptions are dropping on everything from the New York Times to the Atlanta Journal Constitution is that we, as consumers of news, are no longer…

Continue Reading

Banishing Overused Words

I recently read an article that summarized the most overused phrases in the creation of marketing and public relations material for products and services from the technology industry. The debate was over the appropriate use of "solutions" and whether there was really any meaning to that term at all. As…

Continue Reading

PR Efforts Driving Interest in Massage for the Cure

This year Massage Envy, the nation's largest employer of massage therapists, will donate more than $250,00 to the Susan G. Komen Foundation through their annual Massage for the Cure program. Massage for the Cure will be coming to Atlanta for the first time on July 28. On that day, appointments…

Continue Reading

The Power of a Personal Message

While I'm a huge advocate of frequency marketing campaigns -- either email or direct mail programs that keep your name or that of your business in front of your prospects and/or referrals sources -- sometimes the programmatic nature of frequency campaign becomes a little too impersonal. That's when I have…

Continue Reading

Good Listeners Get the Worm

I bought a car last week. Actually I bought two but that is another discussion. This was the first time I've purchased a car using a buying service and lots of other resources on the web. Even with loads of info, when if finally comes time to do the deal,…

Continue Reading

Brand New

I enjoyed lunch today sitting at the end of the bar at the new Ted's Montana Grill in Cumming. From my seat I had a prime view of the chefs and was intrigued by the training going on just days after their grand opening. Not only were things neat and orderly…

Continue Reading

Death of Me or the Tri-Fold Brochure

It happened again. I got another call about a tri-fold brochure. Wasn't her fault. She told me that her printer recommended it. Darn that printer. He should know better. Unless you absolutely have to have something to mail in a #10 envelope or need something that fits into an acrylic…

Continue Reading