Before I had the chance to read Kanzler’s How to Be a Good PR Client, the headline got me thinking. And as luck would have it, I had a client-inspired afternoon to help fuel my thoughts.
First, on to my short list. Great PR clients — and by great, I mean that ones whose behavior ultimately contributes to (instead of limits) their own success are…
Before you get started with silly questions, by transparent I do not mean see-through. Transparent clients are those who aren’t afraid to pull back the curtains and reveal some depth about their announcement or organization.