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  • Reading List

    Image of Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors Image of Never Eat Alone: And Other Secrets to Success, One Relationship at a Time Image of The Middle-Class Millionaire: The Rise of the New Rich and How They Are Changing America Image of The Long Tail: Why the Future of Business is Selling Less of More Image of The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

    • Who is Left Reading the AJC?

    April 24, 2009

    AJC rolls out a whole new look on Sunday but released this video preview yesterday. It looks more like USAToday than the Wall Street Journal. Form your own opinions about what that says about the appetite of their readership (to me that says they think that readers want more entertainment than news). The video is important though because they’re really pushing “the experience” of reading a paper at a time when more and more folks have jettisoned their paper entirely…  (Read on)

    Great Stat on Blog Readership

    April 22, 2009

    eMarketer.com reports that 14% of US Internet users update their blog at least once per month but more importantly 48% read a bloggers each month. So the next time someone questions the value of time you’re investing in social media with the common poke, “yeah but who’s reading it?” share with them a few of the top line results from this report.

    Lunch with AMA featuring Link Bait & the Italian Banker

    April 21, 2009

    Today’s AMA Atlanta Luncheon on SEO featured a panel of experts from Prominent Placement, 22 Squared and Google. Overall a good event but my two favorite takeaways of the day were search tips dealing with link bait and the italian banker. As one of thevery  few viewers of Dirty, Sexy Money, I was familiar with the episode where the stars try to decipher an ‘explicit’ position from a home video asking, “isn’t that the Italian Banker?” The panelist then went…  (Read on)

    You Are Not Your Prospect: Why You Should Consider Ad Vehicles That You Never Use

    March 30, 2009

    Stacy Williams, SEO guru with Atlanta-based search firm Prominent Placement, included a great article in her newsletter last week entitled “But I Never Click on the Paid Listings.” I’m not sure how many times each week I have to remind clients that they are not their best prospects and their own personal behavior — while it may seem completely “average” to them — is not indicative of the behavior of their best customer.  Let’s call it an even dozen. Certainly…  (Read on)

    If McDonald's can raise their prices in this recession, can you?

    March 25, 2009

    Mickey D’s raised the price of a cheeseburger 19 cents in December, or at least that is what Fortune Magazine tells me. I can’t say that I eat often enough at McDonald’s to notice (but I am a fan of their $1 iced tea). At a time when everyone else is worried about losing customers, can they really afford to raise prices and risk irking their customers? Apparently so. While McDonald’s stock hasn’t done so well since the first of…  (Read on)