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    Image of Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors Image of Never Eat Alone: And Other Secrets to Success, One Relationship at a Time Image of The Middle-Class Millionaire: The Rise of the New Rich and How They Are Changing America Image of The Long Tail: Why the Future of Business is Selling Less of More Image of The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

    • Press Releases for the Masses

    The reason that subscription rates for daily newspapers are dropping is not because people are opting to read them for free online. The reason that subscriptions are dropping on everything from the New York Times to the Atlanta Journal Constitution is that we, as consumers of news, are no longer waiting for the dailies to dictate for us what is newsworthy. Instead we’re out using our own aggregators and media filters to select our own news. It used to be…  (Read on)