Growing businesses add sales and then service staff long before they find the budget to invest in important functions like marketing and public relations. This often leaves development of marketing communications programs and other important business development and event marketing functions relegated to other often overworked team members.
In a perfect world your second hire would be a seasoned marketing executive to oversee all of your prospect and customer communications efforts. But until you move to that perfect world, follow the path of dozens of other Technology and Professional Service firm owners and engage the resources of Michael Mackenzie Communications.
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Roswell, GA 30075-0003