As right hand to the business owner or sales VP of dozens of professional service and technology firms, we’ve been assigned many titles including Marketing VP, Virtual Marketing Manager, Message Controller and even Mom.
If your firm needs someone to bring great marketing ideas to the table, plot out the detailed steps required for execution then take responsibility for those tasks, we can help. If you have good intentions and existing internal resources but need a project manager to hold your staff members accountable for their share, we can fill that role, too.
As your part-time or outsourced marketing manager, we take a divide and conquer approach to help manage as much or as little of your marketing communications as you want. Here are just a few of the areas where we can serve: direct and email marketing; advertising and public relations; trade shows and events’ web content, design and search engine optimization (SEO).
National media results don’t require the services of a NY-based agency or their fat retainer. Public relations can be a highly effective tool for getting the word out about the success and services of even the smallest of businesses. With careful, proactive planning and a regular news stream, we’ve secured placement for our B2B and B2C clients in print, online and broadcast (TV and radio) communications outlets throughout the southeast and around the globe.
Key to marketing is keeping your name or brand in front of prospective customers as often as they have the opportunity to buy from or refer business to you. If you’re Starbucks, this could be every weekday morning; Nike, once every few months and Re/MAX perhaps just once every 3-4 years. But because you don’t know which day, month or year your customer will be shopping, you need a frequency marketing campaign to maintain a regular flow of communications and educational information to your best prospects and referral sources. This could be an e-mail campaign, postcards, newsletters, press releases, coupon mailers or a whole sea of options in between.
The important part of a frequency program is getting started. The challenge for many well-intended marketers is maintaining a consistent message and program. Michael Mackenzie Communications can help you plan, build and maintain a cost-effective communications program.
A beautiful website can provide a great first impression yet suffer from a high abandonment rate when viewers can’t find the content they are looking for. That is why some really ugly websites perform.
Many successful executives and business owners profess an inability to write, know what they want to say but just can’t find the time to put it down or suffer from perpetual writer’s block. Message development and copywriting is an undervalued service until it prevents you from reaching your goals. Fortunately with our well-defined interview procedures and disciplined copywriting and editing practices, we can help compose content on just about any topic that will professionally represent your business and accurately reflect your voice (because it would be silly if marketing messages from you sounded like somebody else).