Frequency Marketing

Key to marketing is keeping your name or brand in front of prospective customers as often as they have the opportunity to buy from or refer business to you. If you’re Starbucks, this could be every weekday morning; Nike, once every few months and Re/MAX perhaps just once every 3-4 years. But because you don’t know which day, month or year your customer will be shopping, you need a frequency marketing campaign to maintain a regular flow of communications and educational information to your best prospects and referral sources. This could be an e-mail campaign, postcards, newsletters, press releases, coupon mailers or a whole sea of options in between.

The important part of a frequency program is getting started. The challenge for many well-intended marketers is maintaining a consistent message and program. Michael Mackenzie Communications can help you plan, build and maintain a cost-effective communications program.