Considerations for Attorneys Using Social Media

Paul Arne’s ViewPoint in last week’s Atlanta Business Chronicle goes straight to the point of a sore issue I’ve been hearing from our attorney clients of late: exactly what should and shouldn’t I do with social media. In his article, he cites an example where the glowing praises of a client submitted as LinkedIn Recommendation put his partner at risk of violating the ethics rules of the bar association. Before you run to dig up the comment to see if…  (Read on)

Twitter Tally: 7.4% of U.S. Adult Internet Users

Although everywhere I turn people want to tell me about how mainstream Twitter use has become, I still beg to differ. While some really neat business applications have been uncovered, it’s still kind of like a hurricane or Swine Flu: getting all of the headlines because it’s such great media fodder. The question becomes, what happens to Twitter when it drops from the headlines and people are no longer interested in Ashton Kutcher? Will it ever reach the adoption rates…  (Read on)

Great Stat on Blog Readership

eMarketer.com reports that 14% of US Internet users update their blog at least once per month but more importantly 48% read a bloggers each month. So the next time someone questions the value of time you’re investing in social media with the common poke, “yeah but who’s reading it?” share with them a few of the top line results from this report.

Why Bloggers Should Be Part of Your Media Strategy

I read with interest a recent article in the New York Times about a giant faux pas on the part of Target. It seems that Amy Jussel, who blogs on the site called Shaping Youth, was told by Target that they didn’t have time for non-traditional media and therefore would not make themselves available to respond her inquiry about a recent ad campaign. I’m sorry but when did Target become in charge of deciding which members of the media were important…  (Read on)

One Marketing Idea Not Used by 95% of your Competition

It took an article in the New York Times to bring to my attention a book that I should have found on my own had I been able to spend more time at Barnes & Noble lately: Aliza Sherman Risdahl, author of “The Everything Blogging Book” (Adams Media 2006).  If you are reading this entry you’ve already then you’ve probably already bought into most of what she shares in the book (I haven’t actually read it so please let me…  (Read on)