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    Image of Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors Image of Never Eat Alone: And Other Secrets to Success, One Relationship at a Time Image of The Middle-Class Millionaire: The Rise of the New Rich and How They Are Changing America Image of The Long Tail: Why the Future of Business is Selling Less of More Image of The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

    • New Must Read Now in Paperback

    Earlier this year I had the opportunity to read Prince and Schiff’s The Middle-Class Millionaire, courtesy of the Fulton County Public Library system. Subsequently I find myself referring this book to clients and friends left and right, each time returning to Amazon to search for a hardback book published in 2008 that had millionaire in the title. Imagine how tough that is? Finally I decided it was time to add this to my must-read this and found that the book…  (Read on)

    Jenkins' The Truth About Email Marketing Worth Reading if You're Mailing

    Although I started it over a month ago, I finally got around to finishing Simms Jenkins’ The Truth About Email Marketing earlier this afternoon. As far as nitty-gritty topics go, this is about a nichey as you can get but Jenkins kindly divided his thoughts into 49 different points (I think there are actually only about 40 here if you consider some of the overlap but I wasn’t hired as the editor of this text) to make it easy to pick…  (Read on)

    Recommended Marketing Reads: Shankman's Outrageous PR Stunts Not Just About the Stunts

    I spent an extraordinary amount of time reading last month — between sitting in doctor’s offices  and riding on planes — and thus managed to get through three books, including this one that one I read during the MRIs of my foot: Can We Do That?! Outrageous PR Stunts That Work–And Why Your Company Needs Them – Popular text by the now even more popular Peter Shankman. If you’re using HARO, you need to read his book, too. It’s not…  (Read on)

    Another Opportunity to Learn about the "New Rules"

    If you enjoyed reading The New Rules of Marketing & PR and want to hear more from David Scott Meerman, you might want to check out the Grow Your Company conference coming up in Savannah in February. It seems that Scott will be one of the featured speakers. I cannot make it to Savannah that week but if you get there, please let me know how it goes.

    My Christmas Reading Recommendation: The New Rules of Marketing & PR

    Each year for Christmas I give a few of my top clients a book — call it homework disguised as a gift. This year those favored clients are receiving David Meerman Scott’s The New Rules of Marketing & PR. I’ve selected this book because his message really parallels some of the things I’ve been advocating to clients all year — from the use of social media to reach and monitor the buzz about your company to regular press release distribution…  (Read on)