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    Image of Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors Image of Never Eat Alone: And Other Secrets to Success, One Relationship at a Time Image of The Middle-Class Millionaire: The Rise of the New Rich and How They Are Changing America Image of The Long Tail: Why the Future of Business is Selling Less of More Image of The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
  • My Internet Radio Debut & Why You Should, Too

    For several years now I have had friends and clients who host internet radio programs. Over that time I’ve learned a lot about not only the production aspects but more importantly the marketing impact of their efforts. Today I was a guest on The Publicity Show, a new radio program that focuses on the public relations industry. The program just began airing this month and I was fortunate to be their second guest. (Download podcast hereĀ if you want a sample.)…  (Read on)