Further explanation from the AJC on their new layout and design

In case you didn’t pick up a copy of yesterday’s AJC or you missed the press release announcing their debut, check it out (with images included).

Getting a Job in PR (or anywhere else for that matter)

When I finished grad school at FSU in 1991 the unemployment rate was also somewhere around 7%. Competing against experienced professionals for entry-level positions was extremely difficult. Today I find myself on the receiving end of those inquiries and feel compelled to share a few tips I wish somebody had told me 17+ years ago. First of all, it’s all about your network. Experienced professionals and repeat job seekers know this but new graduates haven’t figured it out yet. While…  (Read on)

#2 Good PR Clients are Prompt

By prompt I do not mean arrive on time (although that is often helpful). Instead I’m referring to clients who are prompt with their announcements. Nothing is less interesting to a reporter than old news. Clients who want coverage of a product they released last month are out of luck. Prospects and customers are no longer wowed by the newsworthiness of something they have already seen on someone else’s cover or heard you mention at a conference last quarter.

Three Characteristics of a Good PR Client

Before I had the chance to read Kanzler’s How to Be a Good PR Client, the headline got me thinking. And as luck would have it, I had a client-inspired afternoon to help fuel my thoughts. First, on to my short list. Great PR clients  — and by great, I mean that ones whose behavior ultimately contributes to  (instead of limits) their own success are… 1. Transparent 2. Prompt 3. Available Before you get started with silly questions, by transparent…  (Read on)

Plans to Reach Your Target Market (Preparing for 2008, Part 4)

If you can’t profile your target, then you can’t make smart marketing investments. If your business is new, look at the competition for a profile of the most profitable part of their business. If you have existing clients, figure out which ones are most profitable. Just because 50% of your current business comes from a single source or type of client doesn’t mean that you want more of them. Continue to use the same marketing tools and messages to promote…  (Read on)