MMC Blog

Advertising

Understanding Your B2B Buyer is The Foundation to Better Engagement in Your Advertising

As we all know, B2B buyers are solution oriented. They’re often on the lookout for products or services that make sense in their business environment ...
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Branding

What’s the Most Important Thing on a Business Card?

Business cards rise and fall in popularity and in creative concepts. Unless you are part of the small fraction of US workers who operate fully ...
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Branding

Color Psychology: Enhancing User Experience and Conversion in Web Design

Color psychology has evolved from a design aesthetic into a key factor driving user engagement and conversion in web design. Strategic color choices can influence ...
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Branding

Pink October: A Shifting Trend

October is synonymous with breast cancer awareness. For years, companies have rallied behind the cause, often adopting pink-themed branding to show their support. However, this ...
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Video

The Power of Telling a Story Through Video Content for B2B Marketers

B2B marketing is often labeled as dull, uncreative and boring, but that couldn’t be further from the truth! Just like any other type of marketing, ...
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Marketing

Marketing and the Olympics: Win Gold for Your Business

When you see these rings, what do you think of? The Olympics, of course. The five interlocking rings design is one of the most iconic ...
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Advertising

Avoiding Negative Associations of Poor Brand Placement

In the storm of news coverage that broadcast immediately following the assassination attempt of former president Donald Trump, I made the observation that we were ...
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