MMC Blog

Branding

Why Branding Isn’t What You Think It Is… It’s More

When it comes to developing and maintaining a brand in our digital-centric, customer-focused era, savvy marketers recognize they need a lot more than a great ...
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pantone_color_2020 Graphic Design

How Well Does Pantone’s Classic Blue Suit Your Brand?

In late December, Pantone, specifiers of design color palettes and printed ink colors worldwide, announced their 2020 color of the year Classic Blue to a ...
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Cousin Eddie DOT Sign Advertising

Using Humor in Messaging: Will You Get a Laugh or the Boot?

American humorist Leo Rosten once said, “Humor is, I think, the subtlest and chanciest of literary forms.” In business, it can be difficult to use ...
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Graphic Design

The Disconnect Between Logo Design Prices and Perceived Value

This week Facebook launched a new logo and explained that their selection of custom typography is “designed for clarity,” with the goal of creating a ...
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Budgets

Marketing agency or full-time employee: what’s an SMB to do?

For SMBs, there’s a constant struggle between managing budget and growing the business. To generate leads, you must do at least some marketing to get ...
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SEO SEO

SEO Is a Long-Term Commitment, not a “Get Ranked Quickly” Proposition

We’ve all seen the emails: “Get your web site ranked #1 on all the search engines in just one week!” And for those not familiar ...
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Copywriting

Tips from the Grammar Guru: Who vs. Whom

It can be challenging for some people to remember when to use the word “whom” instead of “who.” Before we compare who and whom, let’s ...
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Copywriting

The Grammar Guru: Lay vs. Lie

Just because we know what a word means doesn’t mean we really understand how to use it properly. Take “lay” and “lie” for example. Do ...
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