Value in Content Marketing
May 18, 2009
It used to be that you could create a really visually appealing advertising vehicle and in the absence of other competitive noise, people would buy.
MMC Blog: Advertising
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New Coke: Was It Really That Long Ago?
May 8, 2009
As a marketing pro, I get great pleasure out of hyper-analyzing campaigns good and bad. And as a type-A personality with a steel trap mind, I
Who is Left Reading the AJC?
April 24, 2009
AJC rolls out a whole new look on Sunday but released this video preview yesterday. It looks more like USAToday than the Wall Street Journal.
You Are Not Your Prospect: Why You Should Consider Ad Vehicles That You Never Use
March 30, 2009
Stacy Williams, SEO guru with Atlanta-based search firm Prominent Placement, included a great article in her newsletter last week entitled “But I Never Click on
Impact of Failing Newspapers on Advertising and Quality of News
March 10, 2009
Mitch Leff shared this article this morning, detailing projections of which major US newspapers will fail or move to all digital before we exit the
There are Still Occasions When it Makes Sense to Advertise in the Yellow Pages
March 19, 2008
Yes there are still businesses for whom it makes sense to advertise in the yellow pages. Last year I had the opportunity to help a
Market Like Ford & GM Without Their Budget
February 21, 2008
I admit it, I watched the premiere of Knight Rider on Sunday night. What scared me most was when David Hasselhoff told the story of
Fortune has an Editorial Calendar and So Should You
September 18, 2007
As a PR professional, part of my job is to review the Editorial Calendars — or EditCals — of major publications in search of coverage