The WSJ reported yesterday that the percent of UK advertising dollars spent on internet advertising has surpassed those spent on TV advertising. Surprised? I was.
You don’t have to be a football fan or even an FSU alum to appreciate the really poor taste exhibited by the media buyers for
About six months ago I started encouraging clients to take advantage of the pull back in advertising spend to make their dollar go further by
Call me picky if you like, but I actually listen to the words in the radio and TV commercials and read the ad copy in
I went to Ted’s Montana Grill last night. I’m a huge fan of their grilled salad (includes blue cheese and avocado) so this is a
It used to be that you could create a really visually appealing advertising vehicle and in the absence of other competitive noise, people would buy.
As a marketing pro, I get great pleasure out of hyper-analyzing campaigns good and bad. And as a type-A personality with a steel trap mind, I
AJC rolls out a whole new look on Sunday but released this video preview yesterday. It looks more like USAToday than the Wall Street Journal.
