Strategic Planning2019-01-08T14:38:32+00:00

From Strategy to Success

Keep your marketing on point, on target and on budget by planning for that outcome.

Whereas many agencies and consultants will help craft your strategy – for a fixed fee – and then leave you with the task of executing against that plan, at Michael Mackenzie Communications we work alongside our clients to help build consensus around what goes into their plan and then use a divide and conquer approach to ensure the initiatives in the plan take root.

A somewhat different approach to client engagement.

Rather than hand you a standard proposal with a fixed monthly retainer, we start off each new client relationship with a messaging strategy session where we help crystallize your marketing messages and set the stage for successful marketing efforts that are well aligned with your business development and organizational objectives.

 During the kick off messaging strategy session, we explore and evaluate four key areas of your business:

  1. The words you use to describe your business offerings (message)
  2. Who you sell to (target audience profile)
  3. How you sell to that market (sales process)
  4. The infrastructure currently in place vs. what is needed to support the sales process as defined (tools and instruments)

Typical messaging strategy sessions are 2-4 hours, depending upon the number of participants. The most productive messaging strategy sessions are held during the morning hours when participants are fresh and less likely to be interrupted.

The outcome of this half-day meeting is a summary and recommendations document from which we can set your plan and assign priorities.