MMC Blog2019-01-09T07:33:21-04:00

MMC Blog

Make Sure LinkedIn Notifies Your Friends When You’re “In the News”

If you have an account on LinkedIn, you’ve probably received an email notification that one of your connections was “In the News,” but how does LinkedIn match a person to a news item and, more importantly, how can your connections be notified when you are in a press release or ... READ MORE

Blogging Basics

Creating a great blog post shouldn’t be a difficult or time-consuming task. Instead it should be an opportunity for you to share some information about a topic with which you are already familiar with a larger audience. When you find yourself answering the same question for different clients repeatedly then ... READ MORE

When Getting Your Elevator Pitch Right Is a Lot Like a Simon & Garfunkel Tune

An NPR program this morning featured efforts by Paul Simon to update recordings and lyrics of some of his more popular tunes. During the show, listeners were treated to the original song and then the updated version. When the host asked Paul which he preferred, he deflected and asked the ... READ MORE

You Are NOT Your Consumer: And Other Reasons Why You Aren’t Qualified to Make Your Own Media Decisions

Each month I meet with business owners and have the opportunity to brainstorm about new marketing mediums. We discuss everything from digital and print to outdoor, events and premiums. And during nearly every meeting, the business owner reports “Well, I would never buy anything off a [fill in the media ... READ MORE