MMC Blog2020-03-30T18:45:31-04:00

MMC Blog

The Unprecedented is Now Precedented, So Stop Using the Word

Now more than ever, during these times of great uncertainty, when things are crazy, chaotic and – wait for it – unprecedented, we’re here for you and we’ll get through this together. Bleck. I think I speak for the American public when I say that the phrases above need to ... READ MORE

June 22nd, 2020|

Four Steps for Proofing Marketing Materials That Will Save You Dollars and Headaches in Printing

There is a proverb that says you should measure twice and cut once. This advice, literally meant for the woodworker or the tailor, is a reminder to be certain before taking an action that cannot be undone. We often hear it as a cautionary phrase to slow down and double ... READ MORE

June 12th, 2020|

The Plain Writing Act of 2010 Ushered in the Benefits of Writing in Plain Language

Back in the Dark Ages of 1996 when I got my start as a copywriter, we weren’t quite sure about how this whole Internet thing was going to play out. What we did have an abundance of back then was forms and booklets – and lots of them. The agency ... READ MORE

May 26th, 2020|

Educational Webinars Should Be Essential Marketing for Every Business

Whether your small-to-medium sized tech business is thriving during this period of social distancing (because some are) or struggling (as many are), know that everyone is charting new waters here. There is no “how-to” guide on how to sell, market and stay afloat in an economy that’s primarily been shut ... READ MORE

May 14th, 2020|

Deciding Whether to Increase or Decrease Email Frequency During the Pandemic?

In mid-March, when the country started to shut down due to the coronavirus, my inbox became chock full of messages expressing care and concern from every company I had ever done business with – and some I hadn’t. As the calendar turned and we entered April, those messages dissipated and ... READ MORE

May 5th, 2020|

Can You Make Your Virtual Event Experience Better Than the Real Thing?

The WSJ published a story today about the trials and tribulations of selling residential real estate in a social distancing society. The article featured an LA-based agent preparing to market a contemporary $32MM hillside home via a VIP invite-only ZOOM open house. Obviously, no one that I know will ... READ MORE

May 1st, 2020|