MMC Blog2020-03-30T18:45:31-04:00

MMC Blog

Market Like a Pro: Claim Your Custom Profile URL on LinkedIn

How many times have you received an email message from someone who proudly displays their LinkedIn Profile URL in their auto signature that looks like this:  and thought that it appeared kludgy and unprofessional? In contrast, how many times have you received an email message from someone whose auto ... READ MORE

August 12th, 2020|

How to Nail the Subject Line, and Earn the “Open”

All that time we spend writing the perfect email -- containing brilliant, game-changing content -- will deliver zero results if it remains unopened. That puts quite a heavy burden on the poor little subject line, yet most of us don’t give subject lines the adequate time and attention they deserve. ... READ MORE

July 14th, 2020|

The Unprecedented is Now Precedented, So Stop Using the Word

Now more than ever, during these times of great uncertainty, when things are crazy, chaotic and – wait for it – unprecedented, we’re here for you and we’ll get through this together. Bleck. I think I speak for the American public when I say that the phrases above need to ... READ MORE

June 22nd, 2020|

Four Steps for Proofing Marketing Materials That Will Save You Dollars and Headaches in Printing

There is a proverb that says you should measure twice and cut once. This advice, literally meant for the woodworker or the tailor, is a reminder to be certain before taking an action that cannot be undone. We often hear it as a cautionary phrase to slow down and double ... READ MORE

June 12th, 2020|

The Plain Writing Act of 2010 Ushered in the Benefits of Writing in Plain Language

Back in the Dark Ages of 1996 when I got my start as a copywriter, we weren’t quite sure about how this whole Internet thing was going to play out. What we did have an abundance of back then was forms and booklets – and lots of them. The agency ... READ MORE

May 26th, 2020|

Educational Webinars Should Be Essential Marketing for Every Business

Whether your small-to-medium sized tech business is thriving during this period of social distancing (because some are) or struggling (as many are), know that everyone is charting new waters here. There is no “how-to” guide on how to sell, market and stay afloat in an economy that’s primarily been shut ... READ MORE

May 14th, 2020|



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