MMC Blog2020-03-30T18:45:31-04:00

MMC Blog

How YouTube’s New Rules Impact Your Channel and What You Should Do About It

In early 2020, YouTube implemented a series of changes to their policies, designed to better protect kids and their privacy. This change requires all creators to designate the videos they upload as “made for kids” or “not made for kids.” The surprising thing for many is that ALL channels are ... READ MORE

February 26th, 2020|

What Does Michael Bloomberg Get for a Media Buy of 2400 Gross Rating Points?

Early last week major media outlets like the Washington Post and the New York Times reported that the Michael Bloomberg campaign was upping their efforts to attract eyeballs by doubling their current media buys from 1200 to 2400 Gross Rating Points (GRPs). For the uninitiated, this begs the question: what ... READ MORE

February 18th, 2020|

The Magic of Target: How Clever Positioning Made This Retailer Irresistible

A friend posted this meme recently on Facebook, and I had to laugh. Can’t we all relate to the experience of going to Target for just one or two items and coming out with a cartload? I remember my budget-conscious brother telling me once that he had to have a ... READ MORE

February 11th, 2020|

Why Your Business Website NEEDS a Privacy Policy

If your business has a website, chances are you’re capturing information about your visitors on a landing page, newsletter sign-up form or contact form. The data you collect is called personally identifiable information (PII), and what happens to that data is important not just to your business, but to legal ... READ MORE

February 6th, 2020|

No Bang from Your Webinar Bucks? You May be Forgetting the Magical Last Three Steps…

If you’ve participated in a marketing planning meeting of an IT company, there’s a 99% chance the word “webinar” comes up every time.  It’s no wonder -- what’s not to like? It’s educational, convenient for the viewer, less expensive than a live event, interactive, promotable on social and let’s face ... READ MORE

January 28th, 2020|