A Primer on File Types

May 7, 2013

As we frequently get questions about files types from customers and friends. I wanted to share a quick primer prepared by one of my teammates: An EPS (Encapsulated PostScript) is a vector-based, high-resolution file that can be re-sized (enlarged or reduced) without losing detail. It is the standard file format for printing and is the file you will need to produce your printed materials. Opening an EPS requires special software, so you may not be able to view your EPS…  (Read on)

Best Marketing Lesson in the BCS Championship Series

January 8, 2013

Making work out of play is rewarding regardless of profession but I can understand why sometimes people think marketing folks have all of the fun. I’m constantly getting asked for my opinions on logos or to help with logo ideas for a new product or branding/re-branding campaign. The struggle is always the same: finding something that is really cool and creative without spending a lot of money. Most business (or business unit) owners can’t fully appreciate the complexity of what…  (Read on)

Unprepared Speakers Can Negatively Impact Your Business

June 29, 2012

Over lunch last week I found myself in a dining room filled with 100 people; 50 of them want to sell to the firm the featured speaker represents. They came to lunch that day find out what he was doing to help them sell to him. When they learned nothing (or nearly nothing), I’m left wondering, how does that change their desire to do business? And for those that weren’t interested in doing business with him specifically, how does it…  (Read on)

In Email, Timing is Everything

November 18, 2011

I spent much of today hurrying to get out an email campaign for a client that wouldn’t take no for an answer. no you shouldn’t mail on Friday. No you shouldn’t mail after 2PM. No you shouldn’t mail preceeding a holiday weekend. It didn’t listen and the mail went out. We’ll see what happens next.  In the meantime, I rec’d this EM from the sandwich shop down the street. Mail arrived here at 5:58PM on a cold, dark, windy Friday night.…  (Read on)

Another Example of When Advertising Really Isn’t the Same as PR

August 1, 2011

With the increasing fragmentation of media and the ever shrinking budget for journalists comes a great opportunity for media coverage for those businesses who take the time to explore it. Online and offline publications looking to fill their growing pages are more interested in bylined articles.  Bylined article submission should play a  part of every PR strategy but requires an extra layer of effort past drafting and pitching news releases. Bylined articles are simply articles written by the business on…  (Read on)