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Copywriting

Tips from the Grammar Guru—That: Omit or Include?

Trying to stop yourself from including superfluous words in your writing is a lot like trying to break your age old habit of following dinner …

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Copywriting

Tips from the Grammar Guru: Email vs. E-mail

“PLEASE stop hitting reply all on every e-mail you send.” Or wait, is it… “PLEASE stop hitting reply all on every email you send.” As …

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Copywriting

When “Give It Away” is the Right Sales and Marketing Strategy

I had the pleasure of attending a seminar this week presented by my friend and his Alpharetta-based Sandler Training franchise. Aside from myself, there were …

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Copywriting

Tips from the Grammar Guru: AP changes decades-old rule on over vs. more than

 Which is correct: “I ate over twenty donuts” or “I ate more than twenty donuts?” Either, apparently. Journalists have been weeping far and wide ever …

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Copywriting

Tips from the Grammar Guru: Apart vs. A part

Understanding homophones – when two or more words have the same pronunciation but different meanings, origins, or spelling – is one of the many challenges …

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Copywriting

Tips from the Grammar Guru: Oxford Comma

I love my parents, Beyoncé and Mark Zuckerberg. Wait, what? Your parents are Beyoncé and Mark Zuckerberg? Well, no… Instances like these are when oxford …

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Copywriting

Tips from the Grammar Guru: 70’s vs. ‘70s

I think it’s time we talk about apostrophes and when we need to use restraint with them. An apostrophe is used to create a conjunction …

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Copywriting

Tips from the Grammar Guru: British vs. American English

If you’re anything like me, you’re quick to notice every little error in the writing you come across. Whether it be a menu, an advertisement, …

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