Google’s “People Also Ask” (PAA) box is a prominent feature on search engine results pages (SERPs). This feature displays additional questions related to a user’s
As a marketing and communications agency, we often get asked about the difference between Organic SEO and Local SEO. While both strategies are essential for
Although a great many copywriters and editors may point to the adage credited to British technology journalist Ian Betteridge, which argues that any headline that
In Part 1 of this series, we looked at researching and analyzing keywords that may be commonly misspelled. Once you’ve identified misspelled words and determined
Competition for keywords continues to get fiercer. Companies are investing more and more to push their websites to the top of search results. With an
Many, if not most people have never heard of alt tags. What the heck are they and why should you care? We’ll answer some basic
It’s probably not news that reviews are a critical component of your digital marketing strategy. But, in case you need a reminder: 97 percent of
As a business owner you’ve probably been in a position where your content is published yet you aren’t seeing any significant traffic to your site.