Although a great many copywriters and editors may point to the adage credited to British technology journalist Ian Betteridge, which argues that any headline that
In Part 1 of this series, we looked at researching and analyzing keywords that may be commonly misspelled. Once you’ve identified misspelled words and determined
Competition for keywords continues to get fiercer. Companies are investing more and more to push their websites to the top of search results. With an
Many, if not most people have never heard of alt tags. What the heck are they and why should you care? We’ll answer some basic
It’s probably not news that reviews are a critical component of your digital marketing strategy. But, in case you need a reminder: 97 percent of
As a business owner you’ve probably been in a position where your content is published yet you aren’t seeing any significant traffic to your site.
When I first started my career in marketing, the Internet existed, but it wasn’t the ubiquitous powerhouse it is now. Even then, I knew it
If you’re creating content for your brand, you need to be marketing it – properly. It’s crucial to leverage your content in multiple ways and