Copywriting not Your Cup of Tea?
Many successful executives and business owners profess an inability to write. They claim to know what they want to say but just can’t find the time to get it down, or they suffer from perpetual writer’s block. Our copywriting services can bridge the gap and help you present professional content and powerful messaging that effectively reaches your audience and achieves your organization’s goals.
Content Is King
Over the years, we have worked with dozens of business owners, executives and product managers whose marketing projects had stalled. These business professionals understood the need for quality content, but they didn’t have the time or talent to create it. Consequently, they couldn’t achieve one of marketing’s primary goals—effective communication. .
At Michael Mackenzie Communications, we create quality content for press releases, case studies, websites, articles, brochures, white papers and more. Our copywriters have decades of experience creating compelling content that performs for humans as well as search engines (SEO).
Still, message development and copywriting are undervalued services… until they prevent you from reaching your goals. Our well-defined interview procedures and disciplined copywriting and editing practices will enable you to resolve your content limitations. We can help compose content, on just about any topic, that will professionally represent your business and accurately reflect your voice (because it would be silly—and confusing to your audience—if marketing messages from you sounded like somebody else).
Value in Content Marketing
It used to be that you could create a really visually appealing advertising vehicle and in the absence of other competitive noise, people would buy. Today that forum has gotten increasingly busy as the competitive noise from a wide range of media competes for eyeballs and air time. As a result, people are shutting out the noise of even the most visually attractive print, broadcast and electronic displays. They are quickly looking for more information to help establish your credibility as an expert. In the absence of that information coming from you or your company, they are going to turn to your competition and then to their network of friends to help them make an informed purchasing decision.
Your task is to serve as the educator. It’s not enough to tell them what you can/will do. You need to tell them how. How you do it. How it will benefit them. How they can buy. How they can measure. How you compare.
This trending response towards providing more information is driven partly by these emerging buying habits and partly by the search engines which crave content. The appropriate response? Feed the beast. Give them more information. Tell them what you know. Don’t be afraid to share what previously may have been viewed as intellectual capital but what today is recognized is content marketing. Establishing your position as an expert in your space is key to the continued success of your organization in an era where content is king.