Seasoned marketing expertise: on demand or on retainer.
Michael Mackenzie Communications provides marketing and public relations services to companies that don’t want or need to employ a full-time marketing director. We also support big firms who find themselves overloaded with corporate objectives but lack the senior staff to build the strategies and implement the tactics necessary to reach revenue goals.
Unlike other consultants and coaching organizations that make suggestions on how to run your marketing then leave the legwork to you, Michael Mackenzie Communications develops and then manages your strategic marketing communications campaigns. In short, we plan all the way from initial project visioning through successful execution and to measurement of results.
Every member of our seasoned staff boasts 15+ years of professional experience deploying programs for startups through multi million-dollar businesses.
Meet the Team
Strategy & Content Development
As the founder and Principal Consultant of Michael Mackenzie Communications, Jennifer Koon is the chief strategist, business development officer, contributing copywriter and head bottle washer.
Prior to forming Michael Mackenzie Communications in 2001, Jennifer served as a PR and Field Marketing Manager for Microsoft Corporation, a role she landed because they liked the Direct Mail and Database Marketing experience she had gained working for smaller software companies and in an agency environment. In addition to developing direct marketing and sales support programs, Jennifer has produced and promoted hundreds of seminars, product launch events and trade shows as well as managed public relations and community affairs initiatives. Jennifer has an extensive copywriting repertoire – writing on average more than 50,000 words each year for clients representing a broad range of high tech and technically complex services and products.
All total, Jennifer possesses more than 25 years of experience developing and deploying strategic marketing communications programs that drive image, enthusiasm and revenue. She has a bachelor’s degree in Creative Advertising from Southern Methodist University and a master’s in Marketing Communication and Information Technology from Florida State University.
She is a member of the American Marketing Association, the Public Relations Society of America, the Technology Association of Georgia and has served on the host committee for the High Tech Ministries Prayer Breakfast for 5+ years. She is also a member of the Greater North Fulton Chamber of Commerce, the Leadership North Fulton Class of 2011, a graduate of the City of Roswell Education Program (CORE 2019) and was the elected parent representative for the Local School Governance Councils for both Elkins Pointe Middle School and Roswell High School.
Jennifer and her husband live in Roswell, Georgia. Her sons are happily attending face to face classes this year at the University of Mississippi and the University of North Georgia. She is an active member of Roswell United Methodist Church and she counts among her hobbies reading, swimming, photography, retail therapy and watching minor league baseball and college football.
Jennifer Farwell is a journalism and marketing veteran with nearly three decades of experience. She has bylined more than 500 articles including hundreds of technical “how-to,” business and technology pieces. She has also written case studies, white papers, profiles, and bylined articles for numerous companies ranging from IT providers to real estate firms.
For more than a decade, Jennifer has been a regular contributor to the national technology publications Smart Computing and PC Today. She was previously the lead writer for Topside Loaf, the former entertainment/arts weekly for Atlanta’s Northside region. She has written for Creative Loafing, the Atlanta Journal/Constitution, New Orleans’ City Business, Country Living, Blue Ridge Country, and other publications.
During her career, Jennifer has acted as managing editor for several publications, including MAPICS the Magazine, an industry trade publication for a legacy manufacturing control system (four years), Advantage, a sponsored publication for Microsoft Corporation (two years), Atlanta Small Business Monthly, a monthly business publication (four years), and Distinctly Waldorf, The Waldorf Astoria’s quarterly newsletter (10 years).
Jennifer graduated Cum Laude from Georgia State University with a major in journalism and a minor in marketing.
The third “Jennifer” to join the Michael Mackenzie Communications team, Jennifer Kardian has more than 20 years of professional experience in key aspects of public relations including media relations, blog and website content development, event planning and marketing, social media management, and editorial services in a variety of settings including corporations, universities and agencies.
Jennifer has experience working for clients across a broad range of industries including healthcare, hospitality, associations, retail, and advertising. Jennifer worked with a tremendously popular kids’ toy, writing their blog and leading media relations efforts. She was involved with the successful launch of an eco-friendly hotel key card made of wood and helped introduce a gourmet sun dried tomato ketchup to consumers. She has worked with a natural stone association in actively promoting their sustainability efforts within the industry as well as launched a book about stalled business growth written by one of her clients, a seasoned marketing veteran. Jennifer has secured coverage for her clients in several national publications including The Today Show, Fox Business News, Inc., The New York Times, The Wall Street Journal, AARP: The Magazine, Fast Company, CNN Money.com, American Airlines’ American Way, Better Homes & Gardens, Nursing Homes Long-Term Care Management, Maximum PC, ADWEEK and Readers’ Digest.
Jennifer holds a Bachelor of Arts degree in Journalism with a Public Relations specialization from the University of Maryland – College Park as well as a Master of Education degree in counseling and personnel services from the University of Maryland – College Park. She lives in Roswell, GA, with her husband and daughter and enjoys playing tennis, wine tasting and traveling. Jennifer is also on the Board of Directors for the Atlanta Youth Tennis & Education Foundation and a regular volunteer with cancer-related charities including The Leukemia & Lymphoma Society and the American Cancer Society.
Jeni is an Account Manager for Michael Mackenzie Communications and brings more than 20 years experience in hi-tech marketing strategy, partnership programs, communications and public relations for companies ranging from Fortune 500 to local non-profits. A high-energy leader and innovative thinker, Jeni specializes in brand strategy that helps clients sharpen their value proposition and target messaging to gain higher returns on marketing investments.
At NCR Corporation, Jeni managed media and analyst relations for all computer product launches – including the introduction of the first pen-based computer with handwriting recognition – for the mobile computing division as well as the parallel processing computing division, now Teradata. She developed successful reseller and application developer loyalty programs featuring executive events at the Super Bowl. Later at LexisNexis, after the company made major content acquisitions, she was tapped to lead the development and launch of the new LexisNexis corporate brand. She served as global brand manager after spending several years marketing to top-account law firm and law school clients to shift brand preference to LexisNexis.
In 2008 Jeni co-founded the Atlanta non-profit Pebble Tossers, with the mission to empower and equip youth to lead though service. She launched the company including building the program and website, as well as managing the branding, marketing, communications, and membership development. Now 10,000 family and youth members strong, PT provides tens of thousands of dollars worth of volunteer hours to 100 Atlanta non-profits and Jeni currently serves on the Advisory Board.
An active Roswell GA resident, Jeni was elected to the Roswell High School Governance council in 2015, as well as voted VP of the RHS Swim Team Booster Club. She recently launched the first ministry in the Catholic Archdiocese of Atlanta focused on fighting the problem of child sex trafficking in Atlanta, St. Ann’s FACTS Ministry, and serves as Co-Chair.
Jeni has a degree in Organizational Communications from Wright State University in Dayton, OH. She lives on the Chattahoochee River in Roswell with her husband Dave of 25 years, their four active children, and two gigantic dogs.
Media Relations Manager
Malinda Lackey brings more than 20 years of experience in public relations and communications to her role at Michael Mackenzie. She began her career working in Georgia politics for both the state legislature and Governor Zell Miller’s successful gubernatorial campaign. Subsequently, Malinda served as the Public Awareness Director and spokesperson for a state-wide child advocacy organization.
Over the course of her career, Malinda has directed media campaigns for numerous business to consumer clients and business to business clients, garnering national and local placements in print and broadcast media. Spending the last decade working in the commercial real estate arena, Malinda oversaw communications for a company that has expanded into 13 U.S. cities.
Away from work, Malinda is an active member of Roswell Presbyterian Church where she serves as a Stephen Minister and is active in several community outreach initiatives. A Milton resident, she and her husband are very involved with the University of Georgia, where they particularly enjoy attending football games and visiting their daughter, a UGA student, when they aren’t cheering on their younger daughter at her high school events and spending time with all of their family.
Beth has more than 20 years of corporate accounting experience in the retail, technology, and commercial real estate industries as well as experience as a small business owner with her own bookkeeping firm. A native Georgian, she earned her Bachelor of Business Administration degree, with a concentration in accounting, from Georgia State University. She is a licensed CPA in the state of Georgia.
Beth lives in Roswell with her husband of 26 years, Scott. She stays busy with three children and two dogs. Beth is a founding board member and Treasurer of the Roswell High School Choral Booster Association and is an advocate for fine arts education. She is an Elder at Roswell Presbyterian Church where she enjoys volunteering in various capacities. Beth enjoys traveling and can often be found escaping into a good book.
Debra Madak, graphic designer extraordinaire, brings a flair for design (especially print) that can only be developed through traditional training and years of experience.
Debbie has been transforming well-crafted messages into design masterpieces for Michael Mackenzie Communications clients since 2006. Prior to joining our team, Debbie was a senior designer for Graphic Solutions Group in Kennesaw where she oversaw a team of two and was responsible for all graphic design from concept to print production. Debbie first started her design career in Chicago but relocated to the south many years ago.
Debbie attended Bradley University in Peoria, IL and The American Academy of Art in Chicago, IL. Debbie boasts extensive experience in state-of-the-art computer technologies, Conceptual Design, Layout/production, Illustration, 4-color printing, Fine Art, Color Correction and Print Buying.
Debbie is married and has 4 sons and 3 grandchildren.
A nationally recognized writer, Cecilia Roach specializes in creating compelling content for email marketing campaigns, websites that differentiate and provocative thought leadership. Her content speaks to prospects and customers about the issues that matter to them, positioning clients’ offerings as viable solutions.
She is a graduate of the Henry W. Grady School of Mass Communications, University of Georgia.
Digital Media Manager
As Digital Media Manager, Kerry works with clients from initial concepts to design, production and implementation on digital media projects.
Kerry’s design philosophy centers on function and value. Being less prone to design simply for looks alone, he focuses on what works and why. He doesn’t view projects as an opportunity to showcase pricey, superfluous design elements but instead makes certain that designs are cost-effective and serve only to advance business objectives.
Kerry has been developing websites since the inception of the Internet, over 25 years ago, and managed production for his family-owned printing business for nearly a decade. He attended Emory University.
Kerry has a passion for travel and research. His adventures have taken him from the great libraries and museums of Europe to the jungles and ruins of Ancient Java and beyond. Kerry and his wife Nan live with their 4-legged children in Lawrenceville.