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Digital Advertising

Why Does All Social Media Feel The Same? An Example From YouTube

In the past week, Google’s YouTube platform has announced to creators that the way they will identify channels is going to be updated. YouTube is …

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Press Releases

Don’t Let Your Best Press Release Go Unnoticed – Use this Playbook to Keep Spreading the News

You’ve sent out a press release about your company’s newest product or upgrade, accolade you’ve received or benchmark you’ve reached. You’ve picked up some media …

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Marketing

The Best CRM for Your Business is the One that You Use

The first time that I was knighted as the CRM or database administrator was in my very first marketing job working for an engineering software …

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Press Conference with many microphones Public Relations

Crisis Communication: Be Transparent with Your Customers

In the past few years, business leaders in nearly every industry have been “on the ropes.” Like a boxer trying to prevent a knock-out, they …

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