MMC Blog

Michael Mackenzie team reviewing ideas pantone vs CMYK vs RGB and color samples Branding

Pantone vs. CMYK vs. RGB and Hex: Getting Your Brand Colors Right

The colors on your screen will never be a perfect match to the colors you see printed on paper. And the colors you get from ...
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Serious, laptop and professional businesswoman sitting and reading a work email with a pen working from home. Marketing

Why Educational Content Marketing Works for Businesses

If you’ve ever looked at your website traffic and thought, “Okay, this is getting views… but what is it actually doing for us?” you’re not ...
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Stack of folded newspapers Journalism

What Will Happen to the News? What the Atlanta Journal-Constitution’s Digital Shift Says About the Future of Journalism

The way we consume news has changed dramatically over the past decade. Audiences expect information instantly, often through social media platforms, podcasts, newsletters, videos and ...
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Designers discussing options for a client paid project, illustrating the question "who owns creative files created by an agency" Branding

Why You Should Never Let Your Marketing or Creative Agency Own Your Design Files

This is part three in a series on the importance of owning your own stuff. Read part two on “Who Owns Social Media Accounts for ...
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Colorful vintage televisions representing mass media advertising and the evolution of transactional marketing strategy. Marketing

The Evolution of Transactional Marketing: From Grandparents to Future Generations

Marketing, at its core, has always been about one thing: convincing people to exchange their money for stuff. Yes, we dress it up in fancy ...
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