Timing Your Social Media Posts

Most businesses have some form of social media, whether it be Facebook, Twitter, LinkedIn or a combination of all three, to work in accordance with their websites to drive online traffic and generate new customers. However, many businesses lack strategy in their social media posts. In order to get the…

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The New World of Live Stream Marketing

Many popular social media sites now offer a live stream feature that allow users to broadcast a live feed of their day to all of their followers with little hassle. Instead of posting pictures of your son’s baseball game to Facebook, you can stream the game on Facebook Live and…

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The Hidden Value of Career Fairs for Employers

In the professional world, networking can be more significant than knowledge at times. Attending a Career Fair is a rite of passage for any college student looking to expand their network. This past semester, I planned to attend The University of Georgia’s Career Fair, where over 400 companies gather to…

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Processes and Procedures Matter

Or, why does a McDonald’s Double Cheeseburger taste the same in the remote islands of Indonesia as it does in Roswell, GA? A number of years ago, I was traveling through the islands of Indonesia for a research project. After a week or so of living off the local cuisine--mostly…

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Why You Need an Up-to-Date Privacy Policy

The issue of Privacy Policies has been simmering for a while now in the online world and recently with the Facebook-Cambridge Analytica scandal in the headlines, it has come to a full boil. Having a comprehensive and easy-to-understand Privacy Policy not only protects you and your business, but it also…

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How Effective is Email Marketing?

We are pleased to announce that Michael Mackenzie Communications was named a Constant Contact All Star for 2017! This annual award recognizes the most successful 10 percent of Constant Contact’s customer and Solution Provider base. Research shows that email marketing continues to deliver the highest returns of any marketing channel.…

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In Marketing, Spelling Matters—Even on Social Media

I recently received a LinkedIn invitation from a colleague with whom I hadn’t spoken in a while, and curious about his recent work, I visited his LinkedIn Profile. Since we had last worked together, he had started his own marketing firm. I read his “120-or-fewer character” LinkedIn summary, looking forward…

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How to Dim the Glare of a One-Star Review

I recently had a horrendous customer service experience at a local car wash. As a marketing professional, I know full well that people are much more likely to share negative feedback on a product or service than positive experiences, and I am no different. As soon as I got home,…

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Some Things Can’t be Measured

In a previous blog I wrote about Peter Drucker’s famous quote “If you can’t measure it, you can’t manage it.” There are posters available of Drucker with these words in quotation marks (I know, one used to hang in my previous manager’s office). There is just one problem with that…

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