Now Hiring: Content Marketing Specialist

Our firm provides marketing and public relations services to technology companies and professional service providers. Currently we're very busy and seek an additional writer (or writers) to supplement our team. Projects include writing press releases, case studies, articles, white papers, blog posts, sales collateral and email campaigns. Candidate must have…

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CIA Open House and other great e-mail subject lines

I continue to be a sucker for great e-mail subject lines, call it a casualty of the job. Today’s Email headline boasting a CIA Open House earned a near immediate open on my part… and an enormous laugh when I learned they were not seeking co-workers for Jason Bourne but…

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Pantone Announces “Marsala” 2015 Color of the Year

The Pantone Color Institute unveiled Marsala earlier this month as the 2015 Color of the Year. In addition to driving color trends for the fashion industry, Pantone issues the Pantone Matching System (or PMS) for ink colors used by marketers and graphic designers worldwide. PMS numbers allow for consistency across…

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WordPress as a Preferred Content Management Solution (CMS)

Yesterday, WPEngine, a popular WordPress hosting company (and coincidentally the host used by this blog), unveiled a fun infographic detailing the tech savviness of Shark Tank guests and panelists as determined by their website hosting platform. An impressive 38% majority chose WordPress as the platform for their fledgling but soon-to-be…

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A Brief Primer on Branding

I encountered two more "branding" opportunities this week. While having great name recognition, understanding the value behind your firm and promoting a consistent image, look or treatment are regular parts of our consulting services, in neither of these instances was this the "brand" the prospective customer was looking for. What…

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The Value in a Name

Both Research in Motion and YouSendIt changed their name this week. I've been a (free) user of YouSendIt for sometime so I received the notice from their CEO about the change. The "notice" took the form of a chatty and upbeat email explaining how the new name was taking them…

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A Primer on File Types

As we frequently get questions about files types from customers and friends. I wanted to share a quick primer prepared by one of my teammates: An EPS (Encapsulated PostScript) is a vector-based, high-resolution file that can be re-sized (enlarged or reduced) without losing detail. It is the standard file format…

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Best Marketing Lesson in the BCS Championship Series

Making work out of play is rewarding regardless of profession but I can understand why sometimes people think marketing folks have all of the fun. I’m constantly getting asked for my opinions on logos or to help with logo ideas for a new product or branding/re-branding campaign. The struggle is…

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In Email, Timing is Everything

I spent much of today hurrying to get out an email campaign for a client that wouldn’t take no for an answer. no you shouldn’t mail on Friday. No you shouldn’t mail after 2PM. No you shouldn’t mail preceeding a holiday weekend. It didn’t listen and the mail went out.…

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