Make Certain Your People Match Your Brand

Businesses spend a lot of money on branding campaigns to get the best look, feel and treatment for their logo, collateral and overall image. These same businesses keep that "brand" in mind when they make decisions about personnel requirements, job duties, recruiting and hiring of new staff -- all with…

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When Mud on the Floor is a Good Thing

I had lunch with the owner/operator of my neighborhood Chick-fil-A yesterday and asked how his business was going. He told me it was well and gestured towards the floor. I thought he was showing off the new tile in his recently renovated franchise but he quickly corrected me and pointed…

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Site Readership and Loyalty Must Be Earned

After several decades in marketing, I continue to be astounded at the number of businesses that do not have effective websites. They may be visually appealing, and they may even garner a lot of inbound clicks, but they don’t have “stickiness”—folks don’t stay around long. Sometimes, they never get there…

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Spelling Matters Even on Social, Just Ask Steve Harvey

Steve Harvey crowning the wrong beauty contestant Miss Universe has garnered millions of extra eyeballs as broadcast media continue to replay what was no doubt a horrifying moment for all of the contestants. But it’s the attempt by Harvey afterwards to offer his condolences that should have thousands of trained…

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Now Hiring: Content Marketing Specialist

Our firm provides marketing and public relations services to technology companies and professional service providers. Currently we're very busy and seek an additional writer (or writers) to supplement our team. Projects include writing press releases, case studies, articles, white papers, blog posts, sales collateral and email campaigns. Candidate must have…

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CIA Open House and other great e-mail subject lines

I continue to be a sucker for great e-mail subject lines, call it a casualty of the job. Today’s Email headline boasting a CIA Open House earned a near immediate open on my part… and an enormous laugh when I learned they were not seeking co-workers for Jason Bourne but…

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Pantone Announces “Marsala” 2015 Color of the Year

The Pantone Color Institute unveiled Marsala earlier this month as the 2015 Color of the Year. In addition to driving color trends for the fashion industry, Pantone issues the Pantone Matching System (or PMS) for ink colors used by marketers and graphic designers worldwide. PMS numbers allow for consistency across…

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WordPress as a Preferred Content Management Solution (CMS)

Yesterday, WPEngine, a popular WordPress hosting company (and coincidentally the host used by this blog), unveiled a fun infographic detailing the tech savviness of Shark Tank guests and panelists as determined by their website hosting platform. An impressive 38% majority chose WordPress as the platform for their fledgling but soon-to-be…

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A Brief Primer on Branding

I encountered two more "branding" opportunities this week. While having great name recognition, understanding the value behind your firm and promoting a consistent image, look or treatment are regular parts of our consulting services, in neither of these instances was this the "brand" the prospective customer was looking for. What…

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The Value in a Name

Both Research in Motion and YouSendIt changed their name this week. I've been a (free) user of YouSendIt for sometime so I received the notice from their CEO about the change. The "notice" took the form of a chatty and upbeat email explaining how the new name was taking them…

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