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What’s on the Horizon for SEO?

An inherent quality of the Internet is that it is always changing. I spend a good 25% of my day, every day, reading and researching, trying to stay abreast of what's coming next and whether or not it is important for our Clients. SEO (Search Engine Optimization) is always at…

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Formatting Your Facebook Ad

Facebook is a veritable fire hose of advertisements. Your posts, articles and brilliant insights do not stand a chance at catching anyone’s attention unless you employ a few tested strategies to make your content pop. Most people view Facebook on their mobile devices. No one wants to read a 500-word…

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Clear Your Browser Cache to See the Changes

One of the most frequently repeated phrases I find myself typing in client emails is, “You may need to clear your browser cache to see the changes.” We maintain dozens of client websites and are constantly updating and/or adding content. After we make the updates, sometimes the client can’t see…

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Why WPEngine?

When we take on new clients for WordPress web site projects, we always highly recommend hosting the site with WPEngine. To be honest, I nearly insist on it. But does it really matter? Yes. Aren't all hosting providers about the same? Not in my experience. Why WPEngine: Staging Area -…

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Turn Online Customer Reviews into a Powerful Marketing Tool

Ninety percent of consumers read online reviews before visiting a business. NINETY percent. Further, 84% trust online reviews as much as personal recommendations. That makes sense since an online review is essentially a personal recommendation. If you’re not asking your current clients/customers to review you, why not? While it takes…

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WordPress Ends Support for Internet Explorer Users

Later this year, with the release of version 4.8, WordPress is officially ending support for Internet Explorer (IE) versions 8, 9, and 10. This is not as draconian as it sounds. Microsoft, the creator of IE, officially discontinued supporting these browsers in January 2016. IE had for some time, been…

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Site Readership and Loyalty Must Be Earned

After several decades in marketing, I continue to be astounded at how many businesses do not have effective websites. They may be visually appealing, and they may even garner a lot of inbound clicks, but they don’t have “stickiness”—folks don’t stay around long. Sometimes, they never get there at all.…

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Site Readership and Loyalty Must Be Earned

After several decades in marketing, I continue to be astounded at the number of businesses that do not have effective websites. They may be visually appealing, and they may even garner a lot of inbound clicks, but they don’t have “stickiness”—folks don’t stay around long. Sometimes, they never get there…

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WordPress as a Preferred Content Management Solution (CMS)

Yesterday, WPEngine, a popular WordPress hosting company (and coincidentally the host used by this blog), unveiled a fun infographic detailing the tech savviness of Shark Tank guests and panelists as determined by their website hosting platform. An impressive 38% majority chose WordPress as the platform for their fledgling but soon-to-be…

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