Michael Mackenzie Communications manages the marketing and public relations efforts of technology companies and professional service providers using a system of strategies, services and marketing communication solutions that promote accountability and help businesses reach their goals.
Before you can tell customers what you sell—and have them accept your invitation to purchase—they need to know who you are. Branding defines your message and makes it consistent across all touch points.
With the increasing acceptance that work-from-home is the business model most firms will adopt for the foreseeable future, sales and marketing professionals who previously employed door-knocking and large-scale events for business development are having to ... READ MORE
How many times have you received an email message from someone who proudly displays their LinkedIn Profile URL in their auto signature that looks like this: www.linkedin.com/in/johndoe8675309 and thought that it appeared kludgy and unprofessional? ... READ MORE
All that time we spend writing the perfect email -- containing brilliant, game-changing content -- will deliver zero results if it remains unopened. That puts quite a heavy burden on the poor little subject line, ... READ MORE