
Thoughtful Use of Fonts in Advertising
Typography plays an important role in setting the mood in advertisements and other marketing efforts. Marketers must carefully select everything from typeface and point size
Typography plays an important role in setting the mood in advertisements and other marketing efforts. Marketers must carefully select everything from typeface and point size
The use of colors and typography in marketing are more critical than you may initially think. Colors in marketing play a role in brand recognition
I received an unsolicited inquiry last week from an MSP (Managed IT Service Provider) looking for estimated pricing for certain strategic and content marketing activities.
As I’m now averaging some 20+ video conference calls per week, I get the opportunity to see a lot of “backgrounds” — both real and
Should you add a tagline to your logo? My clients ask me this all the time and the answer is, it depends. Consider the following
When a CMO joins a new organization, it is reported that more often than not their first initiative is a branding campaign. Just like the
While most everyone can agree that 2020 is the year they are most happy to put behind them, it was of particular interest to me
How many times have you received an email message from someone who proudly displays their LinkedIn Profile URL in their auto signature that looks like