Branding Archives - Michael Mackenzie Communications

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The Magic of Target: How Clever Positioning Made This Retailer Irresistible
Gallery
The Magic of Target: How Clever Positioning Made This Retailer Irresistible
Branding

The Magic of Target: How Clever Positioning Made This Retailer Irresistible

A friend posted this meme recently on Facebook, and I ... READ MORE

Chris White2020-02-13T15:30:50-05:00Branding|

Why Branding Isn’t What You Think It Is… It’s More
Gallery
Why Branding Isn’t What You Think It Is… It’s More
Branding

Why Branding Isn’t What You Think It Is… It’s More

When it comes to developing and maintaining a brand in ... READ MORE

Chris White2020-01-21T10:20:12-05:00Branding|

Why Your Auto Attendant Greeting Matters

We have recently installed a new telecom system here at ... READ MORE

Michelle Knight2017-10-13T16:20:29-04:00Branding, Latest Posts, Uncategorized|

What Do the TM, SM and That Circle R Symbol Really Mean?

A trade mark symbol, ™, designates a word, phrase or ... READ MORE

Michelle Knight2017-10-02T15:05:24-04:00Branding, Copywriting, Direct Mail, email marketing, Frequency Marketing, Graphic Design, Marketing, Press Releases, Printing, Public Relations, social media, Style Guide|

Make Certain Your People Match Your Brand

Businesses spend a lot of money on branding campaigns to ... READ MORE

jenniferk2016-08-02T16:25:05-04:00Branding, Uncategorized|

A Brief Primer on Branding

I encountered two more "branding" opportunities this week. While having ... READ MORE

jenniferk2014-04-08T16:17:51-04:00Branding, LEAD ARTICLE|

The Value in a Name

Both Research in Motion and YouSendIt changed their name this ... READ MORE

jenniferk2013-07-11T14:35:58-04:00Branding, Marketing|

Best Marketing Lesson in the BCS Championship Series

Making work out of play is rewarding regardless of profession ... READ MORE

jenniferk2013-01-08T21:27:40-05:00Branding, Graphic Design|

Reinforcing Your Value with Postcards

Last month I had professional headshots taken at diSogno Photography ... READ MORE

jenniferk2010-05-19T21:47:17-04:00Branding, Direct Mail|

Using Stock Photography: A Cautionary Tale

The growing popularity and widespread availability of stock photography sites ... READ MORE

jenniferk2009-10-26T21:57:04-04:00Branding, Budgets|