As I’m now averaging some 20+ video conference calls per week, I get the opportunity to see a lot of “backgrounds” — both real and
Should you add a tagline to your logo? My clients ask me this all the time and the answer is, it depends. Consider the following
Will Pantone’s Announcement of the Color of the Year Lighten the Impact of a Year Shrouded by COVID-19?
While most everyone can agree that 2020 is the year they are most happy to put behind them, it was of particular interest to me
How many times have you received an email message from someone who proudly displays their LinkedIn Profile URL in their auto signature that looks like
A friend posted this meme recently on Facebook, and I had to laugh. Can’t we all relate to the experience of going to Target for
When it comes to developing and maintaining a brand in our digital-centric, customer-focused era, savvy marketers recognize they need a lot more than a great