Thoughtful Use of Fonts in Advertising
January 20, 2023
Typography plays an important role in setting the mood in advertisements and other marketing efforts. Marketers must carefully select everything from typeface and point size
MMC Blog: Branding
Read More »
Thoughtful Use of Colors in Advertising and Brand Marketing
November 23, 2022
The use of colors and typography in marketing are more critical than you may initially think. Colors in marketing play a role in brand recognition
How to Start Marketing Your Business
September 30, 2021
I received an unsolicited inquiry last week from an MSP (Managed IT Service Provider) looking for estimated pricing for certain strategic and content marketing activities.
Zoom Backgrounds: A Lost Opportunity to Brand Your Business?
March 16, 2021
As I’m now averaging some 20+ video conference calls per week, I get the opportunity to see a lot of “backgrounds” — both real and
Creating the Perfect Tagline Can Be Tricky – What Works and What Absolutely Doesn’t
February 2, 2021
Should you add a tagline to your logo? My clients ask me this all the time and the answer is, it depends. Consider the following
Will GM’s New Logo Help Them Sell More EV?
January 14, 2021
When a CMO joins a new organization, it is reported that more often than not their first initiative is a branding campaign. Just like the
Will Pantone’s Announcement of the Color of the Year Lighten the Impact of a Year Shrouded by COVID-19?
January 6, 2021
While most everyone can agree that 2020 is the year they are most happy to put behind them, it was of particular interest to me
Market Like a Pro: Claim Your Custom Profile URL on LinkedIn
August 12, 2020
How many times have you received an email message from someone who proudly displays their LinkedIn Profile URL in their auto signature that looks like