I didn’t set out to study global media. I was on vacation. By coincidence, my travel overlapped with this year’s Winter Olympics. I watched the
It has been quite the week for fonts and fans of typography. Government Abandons the Sans Serif Font (But Why?) First, the U.S. Secretary of State changed the
The Pantone Color Institute announced their color of the year this week. As a marketing professional who fields lots of questions about color combinations and
A logo is the face of your business. The fonts and colors you choose all play a role in how your company is perceived by
Have you ever wondered how a company lands at the top of the page when you search the internet? There are three predominant reasons: big
Business cards rise and fall in popularity and in creative concepts. Unless you are part of the small fraction of US workers who operate fully
Color psychology has evolved from a design aesthetic into a key factor driving user engagement and conversion in web design. Strategic color choices can influence
October is synonymous with breast cancer awareness. For years, companies have rallied behind the cause, often adopting pink-themed branding to show their support. However, this
