The Magic of Target: How Clever Positioning Made This Retailer Irresistible
February 11, 2020
A friend posted this meme recently on Facebook, and I had to laugh. Can’t we all relate to the experience of going to Target for
MMC Blog: Branding
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Why Branding Isn’t What You Think It Is… It’s More
January 16, 2020
When it comes to developing and maintaining a brand in our digital-centric, customer-focused era, savvy marketers recognize they need a lot more than a great
Why Your Auto Attendant Greeting Matters
October 13, 2017
We have recently installed a new telecom system here at MMC. At one point in the installation process, I was asked what we would like
What Do the TM, SM and That Circle R Symbol Really Mean?
October 2, 2017
A trade mark symbol, ™, designates a word, phrase or symbol proprietary to a product. A service mark symbol, ℠, designates a word, phrase or
Make Certain Your People Match Your Brand
August 2, 2016
Businesses spend a lot of money on branding campaigns to get the best look, feel and treatment for their logo, collateral and overall image. These
A Brief Primer on Branding
April 8, 2014
I encountered two more “branding” opportunities this week. While having great name recognition, understanding the value behind your firm and promoting a consistent image, look
The Value in a Name
July 11, 2013
Both Research in Motion and YouSendIt changed their name this week. I’ve been a (free) user of YouSendIt for sometime so I received the notice
Best Marketing Lesson in the BCS Championship Series
January 8, 2013
Making work out of play is rewarding regardless of profession but I can understand why sometimes people think marketing folks have all of the fun.