How many times have you received an email message from someone who proudly displays their LinkedIn Profile URL in their auto signature that looks like
A friend posted this meme recently on Facebook, and I had to laugh. Can’t we all relate to the experience of going to Target for
When it comes to developing and maintaining a brand in our digital-centric, customer-focused era, savvy marketers recognize they need a lot more than a great
We have recently installed a new telecom system here at MMC. At one point in the installation process, I was asked what we would like
A trade mark symbol, ™, designates a word, phrase or symbol proprietary to a product. A service mark symbol, ℠, designates a word, phrase or
Businesses spend a lot of money on branding campaigns to get the best look, feel and treatment for their logo, collateral and overall image. These
I encountered two more “branding” opportunities this week. While having great name recognition, understanding the value behind your firm and promoting a consistent image, look
Both Research in Motion and YouSendIt changed their name this week. I’ve been a (free) user of YouSendIt for sometime so I received the notice
