Will GM’s New Logo Help Them Sell More EV?
January 14, 2021
When a CMO joins a new organization, it is reported that more often than not their first initiative is a branding campaign. Just like the
MMC Blog: Branding
Will Pantone’s Announcement of the Color of the Year Lighten the Impact of a Year Shrouded by COVID-19?
January 6, 2021
While most everyone can agree that 2020 is the year they are most happy to put behind them, it was of particular interest to me
Market Like a Pro: Claim Your Custom Profile URL on LinkedIn
August 12, 2020
How many times have you received an email message from someone who proudly displays their LinkedIn Profile URL in their auto signature that looks like
The Magic of Target: How Clever Positioning Made This Retailer Irresistible
February 11, 2020
A friend posted this meme recently on Facebook, and I had to laugh. Can’t we all relate to the experience of going to Target for
Why Branding Isn’t What You Think It Is… It’s More
January 16, 2020
When it comes to developing and maintaining a brand in our digital-centric, customer-focused era, savvy marketers recognize they need a lot more than a great
Why Your Auto Attendant Greeting Matters
October 13, 2017
We have recently installed a new telecom system here at MMC. At one point in the installation process, I was asked what we would like
What Do the TM, SM and That Circle R Symbol Really Mean?
October 2, 2017
A trade mark symbol, ™, designates a word, phrase or symbol proprietary to a product. A service mark symbol, ℠, designates a word, phrase or
Make Certain Your People Match Your Brand
August 2, 2016
Businesses spend a lot of money on branding campaigns to get the best look, feel and treatment for their logo, collateral and overall image. These