While most everyone can agree that 2020 is the year they are most happy to put behind them, it was of particular interest to me
How many times have you received an email message from someone who proudly displays their LinkedIn Profile URL in their auto signature that looks like
A friend posted this meme recently on Facebook, and I had to laugh. Can’t we all relate to the experience of going to Target for
When it comes to developing and maintaining a brand in our digital-centric, customer-focused era, savvy marketers recognize they need a lot more than a great
We have recently installed a new telecom system here at MMC. At one point in the installation process, I was asked what we would like
A trade mark symbol, ™, designates a word, phrase or symbol proprietary to a product. A service mark symbol, ℠, designates a word, phrase or
Businesses spend a lot of money on branding campaigns to get the best look, feel and treatment for their logo, collateral and overall image. These
I encountered two more “branding” opportunities this week. While having great name recognition, understanding the value behind your firm and promoting a consistent image, look
