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What’s on the Horizon for SEO?

An inherent quality of the Internet is that it is always changing. I spend a good 25% of my day, every day, reading and researching, trying to stay abreast of what's coming next and whether or not it is important for our Clients. SEO (Search Engine Optimization) is always at…

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Formatting Your Facebook Ad

Facebook is a veritable fire hose of advertisements. Your posts, articles and brilliant insights do not stand a chance at catching anyone’s attention unless you employ a few tested strategies to make your content pop. Most people view Facebook on their mobile devices. No one wants to read a 500-word…

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Humor Appeals

A recent commercial was a huge hit in my household. It shows a husband and a wife looking over the paperwork to purchase a vehicle, and the salesperson tells them that they are going to love their deal. The husband responds by stating that he has a great poker face,…

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Turn Online Customer Reviews into a Powerful Marketing Tool

Ninety percent of consumers read online reviews before visiting a business. NINETY percent. Further, 84% trust online reviews as much as personal recommendations. That makes sense since an online review is essentially a personal recommendation. If you’re not asking your current clients/customers to review you, why not? While it takes…

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Spelling Matters Even on Social, Just Ask Steve Harvey

Steve Harvey crowning the wrong beauty contestant Miss Universe has garnered millions of extra eyeballs as broadcast media continue to replay what was no doubt a horrifying moment for all of the contestants. But it’s the attempt by Harvey afterwards to offer his condolences that should have thousands of trained…

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Listening Should Be Your First Social Media Strategy

Yesterday while participating in a panel discussion at the SBDC FastTrack session at GSU, one of the attendees asked whether her firm needed a social media strategy. I shared with her the same explanation we’ve been using for several months: you don’t need a social media strategy; you need a…

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