Smile! Paramount Pictures’ Viral Marketing Strategy is Spooking MLB Viewers
September 26, 2022
The end of the baseball season is always an exciting time. Whether you’re watching to see who will win the NL East or following Aaron
MMC Blog: Advertising
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Writing for Brevity Can Be Difficult Enough Without Broadcast TV-imposed Restrictions
December 22, 2021
Writing for a 15-second TV spot is difficult enough but when you have to layer in all kinds of G-rated audience limitations to allow for
Why is a Bagel Place Advertising During the World Series?
November 9, 2021
Florida-born and south-Florida bred, there is nothing I love more than a bagel from an authentic NY-deli, so I took notice when my local provider
Use Positivity in Marketing — and not Negative Advertising — to Win Friends and Influence Buyers
January 18, 2021
The past few weeks have seen a lot of organizations questioning how their activities, and those of their leaders, can negatively impact corporate success. Company
Burger King Dollar Menu Promotion Gets Creative with Digital Advertising Not Powered by Google
December 28, 2020
Google’s share of US digital ad revenues are expected to drop to a mere 29.4% market share for 2020. That’s good news for other channels
Keeping Your Business Relevant During a Crisis
April 20, 2020
Although every company and brand is different, right now all of them are experiencing the same challenge — staying relevant (and preferably helpful) to their
Is It Editorial or Advertorial?
March 10, 2020
Ever since I was a teenager reading teen and beauty publications, I’ve always been skeptical about product placements, best products columns and the disclaimer “Special
What Does Michael Bloomberg Get for a Media Buy of 2400 Gross Rating Points?
February 18, 2020
Early last week major media outlets like the Washington Post and the New York Times reported that the Michael Bloomberg campaign was upping their efforts