
Smile! Paramount Pictures’ Viral Marketing Strategy is Spooking MLB Viewers
The end of the baseball season is always an exciting time. Whether you’re watching to see who will win the NL East or following Aaron
The end of the baseball season is always an exciting time. Whether you’re watching to see who will win the NL East or following Aaron
Writing for a 15-second TV spot is difficult enough but when you have to layer in all kinds of G-rated audience limitations to allow for
Florida-born and south-Florida bred, there is nothing I love more than a bagel from an authentic NY-deli, so I took notice when my local provider
The past few weeks have seen a lot of organizations questioning how their activities, and those of their leaders, can negatively impact corporate success. Company
Google’s share of US digital ad revenues are expected to drop to a mere 29.4% market share for 2020. That’s good news for other channels
Although every company and brand is different, right now all of them are experiencing the same challenge — staying relevant (and preferably helpful) to their
Ever since I was a teenager reading teen and beauty publications, I’ve always been skeptical about product placements, best products columns and the disclaimer “Special
Early last week major media outlets like the Washington Post and the New York Times reported that the Michael Bloomberg campaign was upping their efforts