Is It Editorial or Advertorial?
Ever since I was a teenager reading teen and beauty publications, I’ve always been skeptical about product placements, best products columns and the disclaimer “Special
Ever since I was a teenager reading teen and beauty publications, I’ve always been skeptical about product placements, best products columns and the disclaimer “Special
Early last week major media outlets like the Washington Post and the New York Times reported that the Michael Bloomberg campaign was upping their efforts
American humorist Leo Rosten once said, “Humor is, I think, the subtlest and chanciest of literary forms.” In business, it can be difficult to use
In the professional world, networking can be more significant than knowledge at times. Attending a Career Fair is a rite of passage for any
Facebook is a veritable fire hose of advertisements. Your posts, articles and brilliant insights do not stand a chance at catching anyone’s attention unless you
A recent commercial was a huge hit in my household. It shows a husband and a wife looking over the paperwork to purchase a vehicle,
Turning an idea into a product is a process. It takes effective communication and useful feedback to help a designer understand what you want and
Many companies market to their prospects and customers, but that doesn’t mean they are communicating effectively or in a timely manner. That’s unfortunate, because even