Another Example of When Advertising Really Isn’t the Same as PR
With the increasing fragmentation of media and the ever shrinking budget for journalists comes a great opportunity for media coverage for those businesses who take
With the increasing fragmentation of media and the ever shrinking budget for journalists comes a great opportunity for media coverage for those businesses who take
In Ed Schipul’s Personal Brand Era presentation to the PRSA Georgia crowd yesterday, he cited stats about the of success of small business owner Gary V’s
Admittedly prime time television must have soured in mid-December when I found myself repeatedly watching the Small Business Owner edition of Deal or No Deal
The WSJ reported yesterday that the percent of UK advertising dollars spent on internet advertising has surpassed those spent on TV advertising. Surprised? I was.
You don’t have to be a football fan or even an FSU alum to appreciate the really poor taste exhibited by the media buyers for
About six months ago I started encouraging clients to take advantage of the pull back in advertising spend to make their dollar go further by
Call me picky if you like, but I actually listen to the words in the radio and TV commercials and read the ad copy in
I went to Ted’s Montana Grill last night. I’m a huge fan of their grilled salad (includes blue cheese and avocado) so this is a