MMC Blog

Avalanche Innuendo

Writing for Brevity Can Be Difficult Enough Without Broadcast TV-imposed Restrictions

Writing for a 15-second TV spot is difficult enough but when you have to layer in all kinds of G-rated audience limitations to allow for broadcasting on a major television network, it can be downright impossible.

My kudos go out to Trojan™ brand condoms for creating this advertisement that is fun to watch, appropriately aligned with the holiday season (at least in geographies where it snows) and still managed to fly beneath the G-rating flag.

This campaign was apparently launched last winter but it was during this weekend’s ESPN broadcast of an NFL game that I first saw and was so thoroughly entertained by their innuendo that I felt compelled to share. Well done #trojan.

This post is courtesy of MMC Principal Jennifer Koon


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