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Marketing

The Unprecedented is Now Precedented, So Stop Using the Word
Gallery
The Unprecedented is Now Precedented, So Stop Using the Word
Copywriting, Email Marketing, Marketing

The Unprecedented is Now Precedented, So Stop Using the Word

Now more than ever, during these times of great uncertainty, ... READ MORE

Chris White2020-06-22T16:39:54-04:00June 22nd, 2020|Copywriting, Email Marketing, Marketing|

Four Steps for Proofing Marketing Materials That Will Save You Dollars and Headaches in Printing
Gallery
Four Steps for Proofing Marketing Materials That Will Save You Dollars and Headaches in Printing
Marketing, Printing

Four Steps for Proofing Marketing Materials That Will Save You Dollars and Headaches in Printing

There is a proverb that says you should measure twice ... READ MORE

Chris White2020-06-15T08:58:08-04:00June 12th, 2020|Marketing, Printing|

Using Humor in Messaging: Will You Get a Laugh or the Boot?
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Using Humor in Messaging: Will You Get a Laugh or the Boot?
Advertising, Copywriting, Marketing

Using Humor in Messaging: Will You Get a Laugh or the Boot?

American humorist Leo Rosten once said, “Humor is, I think, ... READ MORE

Chris White2020-02-27T07:53:56-05:00December 31st, 2019|Advertising, Copywriting, Marketing|

Marketing agency or full-time employee: what’s an SMB to do?
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Marketing agency or full-time employee: what’s an SMB to do?
Budgets, Jobs, Marketing

Marketing agency or full-time employee: what’s an SMB to do?

For SMBs, there’s a constant struggle between managing budget and ... READ MORE

Chris White2020-02-27T07:53:56-05:00November 6th, 2019|Budgets, Jobs, Marketing|

The Hidden Value of Career Fairs for Employers
Gallery
The Hidden Value of Career Fairs for Employers
Advertising, Hosting, Jobs, Marketing, Networking, Public Relations

The Hidden Value of Career Fairs for Employers

In the professional world, networking can be more significant ... READ MORE

Michelle Knight2020-02-27T07:54:01-05:00May 15th, 2018|Advertising, Hosting, Jobs, Marketing, Networking, Public Relations|

What’s on the Horizon for SEO?

An inherent quality of the Internet is that it is ... READ MORE

Michelle Knight2020-02-27T07:54:01-05:00December 5th, 2017|Blogging, Copywriting, Hosting, Latest Posts, Marketing, Must Reads, Newsrooms, SEO/SEM, social media, Web|

Formatting Your Facebook Ad

Facebook is a veritable fire hose of advertisements. Your posts, ... READ MORE

Michelle Knight2020-02-27T07:54:01-05:00November 30th, 2017|Advertising, Blogging, Frequency Marketing, Latest Posts, Marketing, Networking, Newsrooms, Public Relations, social media, Web|

What Do the TM, SM and That Circle R Symbol Really Mean?

A trade mark symbol, ™, designates a word, phrase or ... READ MORE

Michelle Knight2020-02-27T07:54:06-05:00October 2nd, 2017|Branding, Copywriting, Direct Mail, Email Marketing, Frequency Marketing, Graphic Design, Marketing, Press Releases, Printing, Public Relations, social media, Style Guide|

Humor Appeals

A recent commercial was a huge hit in my household. ... READ MORE

Michelle Knight2020-02-27T07:54:06-05:00September 27th, 2017|Advertising, Blogging, Direct Mail, Email Marketing, Frequency Marketing, Marketing, social media|