Marketing Archives - Michael Mackenzie Communications

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Using Humor in Messaging: Will You Get a Laugh or the Boot?
Gallery
Using Humor in Messaging: Will You Get a Laugh or the Boot?
Advertising, Copywriting, Marketing

Using Humor in Messaging: Will You Get a Laugh or the Boot?

American humorist Leo Rosten once said, “Humor is, I think, ... READ MORE

Chris White2019-12-31T12:39:05-05:00Advertising, Copywriting, Marketing|

Marketing agency or full-time employee: what’s an SMB to do?
Gallery
Marketing agency or full-time employee: what’s an SMB to do?
Budgets, Jobs, Marketing

Marketing agency or full-time employee: what’s an SMB to do?

For SMBs, there’s a constant struggle between managing budget and ... READ MORE

Chris White2020-01-16T22:28:07-05:00Budgets, Jobs, Marketing|

The Hidden Value of Career Fairs for Employers
Gallery
The Hidden Value of Career Fairs for Employers
Advertising, Hosting, Jobs, Marketing, Networking, Public Relations

The Hidden Value of Career Fairs for Employers

In the professional world, networking can be more significant ... READ MORE

Michelle Knight2018-11-14T12:09:20-05:00Advertising, Hosting, Jobs, Marketing, Networking, Public Relations|

What’s on the Horizon for SEO?

An inherent quality of the Internet is that it is ... READ MORE

Michelle Knight2017-12-05T13:12:31-05:00Blogging, Copywriting, Hosting, Latest Posts, Marketing, Must Reads, Newsrooms, SEO/SEM, social media, Web|

Formatting Your Facebook Ad

Facebook is a veritable fire hose of advertisements. Your posts, ... READ MORE

Michelle Knight2017-11-30T17:06:54-05:00Advertising, Blogging, Frequency Marketing, Latest Posts, Marketing, Networking, Newsrooms, Public Relations, social media, Web|

What Do the TM, SM and That Circle R Symbol Really Mean?

A trade mark symbol, ™, designates a word, phrase or ... READ MORE

Michelle Knight2017-10-02T15:05:24-04:00Branding, Copywriting, Direct Mail, email marketing, Frequency Marketing, Graphic Design, Marketing, Press Releases, Printing, Public Relations, social media, Style Guide|

Humor Appeals

A recent commercial was a huge hit in my household. ... READ MORE

Michelle Knight2017-09-27T16:19:45-04:00Advertising, Blogging, Direct Mail, email marketing, Frequency Marketing, Marketing, social media|

The Proof is in the Reading and Rereading: Tips for Proofreading your Work

The key to proofreading is to detach yourself from the ... READ MORE

Michelle Knight2017-08-01T15:57:40-04:00Blogging, Copywriting, Direct Mail, email marketing, Frequency Marketing, LEAD ARTICLE, Marketing, Must Reads, Newspapers, Newsrooms, Press Releases, Printing, Public Relations, social media, Style Guide|

Getting the Right Result: How to Talk to a Graphic Designer

Turning an idea into a product is a process. It ... READ MORE

Michelle Knight2017-05-15T15:31:25-04:00Advertising, Blogging, Direct Mail, email marketing, Frequency Marketing, Graphic Design, Marketing, Printing, Style Guide|