Marketing Archives - Michael Mackenzie Communications

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  Most organizations don’t plan to fail, yet many fail to plan, especially when it comes to marketing.
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  Before you can tell customers what you sell—and have them accept your invitation to purchase—they need to know who you are. Branding defines your message and makes it consistent across all touch points.
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  Have you ever been frustrated by websites where the copy didn’t seem to make sense, or tell you what you needed? Where it was filled with buzzwords and no substance? Don’t let that site be yours.
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- Content Marketing
  Content should do more than speak about your company. It should make the world want to listen.
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Marketing agency or full-time employee: what’s an SMB to do?
Gallery
Marketing agency or full-time employee: what’s an SMB to do?
Budgets, Jobs, Marketing

Marketing agency or full-time employee: what’s an SMB to do?

For SMBs, there’s a constant struggle between managing budget and ... READ MORE

Chris White2019-11-06T11:43:17-05:00Budgets, Jobs, Marketing|

The Hidden Value of Career Fairs for Employers
Gallery
The Hidden Value of Career Fairs for Employers
Advertising, Hosting, Jobs, Marketing, Networking, Public Relations

The Hidden Value of Career Fairs for Employers

In the professional world, networking can be more significant ... READ MORE

Michelle Knight2018-11-14T12:09:20-05:00Advertising, Hosting, Jobs, Marketing, Networking, Public Relations|

What’s on the Horizon for SEO?

An inherent quality of the Internet is that it is ... READ MORE

Michelle Knight2017-12-05T13:12:31-05:00Blogging, Copywriting, Hosting, Latest Posts, Marketing, Must Reads, Newsrooms, SEO/SEM, social media, Web|

Formatting Your Facebook Ad

Facebook is a veritable fire hose of advertisements. Your posts, ... READ MORE

Michelle Knight2017-11-30T17:06:54-05:00Advertising, Blogging, Frequency Marketing, Latest Posts, Marketing, Networking, Newsrooms, Public Relations, social media, Web|

What Do the TM, SM and That Circle R Symbol Really Mean?

A trade mark symbol, ™, designates a word, phrase or ... READ MORE

Michelle Knight2017-10-02T15:05:24-05:00Branding, Copywriting, Direct Mail, email marketing, Frequency Marketing, Graphic Design, Marketing, Press Releases, Printing, Public Relations, social media, Style Guide|

Humor Appeals

A recent commercial was a huge hit in my household. ... READ MORE

Michelle Knight2017-09-27T16:19:45-05:00Advertising, Blogging, Direct Mail, email marketing, Frequency Marketing, Marketing, social media|

The Proof is in the Reading and Rereading: Tips for Proofreading your Work

The key to proofreading is to detach yourself from the ... READ MORE

Michelle Knight2017-08-01T15:57:40-05:00Blogging, Copywriting, Direct Mail, email marketing, Frequency Marketing, LEAD ARTICLE, Marketing, Must Reads, Newspapers, Newsrooms, Press Releases, Printing, Public Relations, social media, Style Guide|

Getting the Right Result: How to Talk to a Graphic Designer

Turning an idea into a product is a process. It ... READ MORE

Michelle Knight2017-05-15T15:31:25-05:00Advertising, Blogging, Direct Mail, email marketing, Frequency Marketing, Graphic Design, Marketing, Printing, Style Guide|

The Value in a Name

Both Research in Motion and YouSendIt changed their name this ... READ MORE

jenniferk2013-07-11T14:35:58-05:00Branding, Marketing|