An inherent quality of the Internet is that it is always changing. I spend a good 25% of my day, every day, reading and researching, trying to stay abreast of what's coming next and whether or not it is important for our Clients. SEO (Search Engine Optimization) is always at…
Facebook is a veritable fire hose of advertisements. Your posts, articles and brilliant insights do not stand a chance at catching anyone’s attention unless you employ a few tested strategies to make your content pop. Most people view Facebook on their mobile devices. No one wants to read a 500-word…
A trade mark symbol, ™, designates a word, phrase or symbol proprietary to a product. A service mark symbol, ℠, designates a word, phrase or symbol proprietary to the source of a service. Anyone can add the tm symbol or the sm symbol to any word phrase or symbol he…
A recent commercial was a huge hit in my household. It shows a husband and a wife looking over the paperwork to purchase a vehicle, and the salesperson tells them that they are going to love their deal. The husband responds by stating that he has a great poker face,…
With the popularity of LinkedIn on the rise, it is important to know how you want to brand yourself and your business through your network. Do you want to connect with everybody who asks to be a part of your network? Do you want to limit it to people you…
The key to proofreading is to detach yourself from the piece – to look at it from a different perspective. The reason for this is that the brain likes to fill in the blanks for us and sets us up to miss mistakes that are right in front of us.…
Turning an idea into a product is a process. It takes effective communication and useful feedback to help a designer understand what you want and to ensure the right result. Here are some guidelines for building a solid foundation with a graphic designer: Be Realistic with Deadlines Work with the…
Both Research in Motion and YouSendIt changed their name this week. I've been a (free) user of YouSendIt for sometime so I received the notice from their CEO about the change. The "notice" took the form of a chatty and upbeat email explaining how the new name was taking them…
Yesterday while participating in a panel discussion at the SBDC FastTrack session at GSU, one of the attendees asked whether her firm needed a social media strategy. I shared with her the same explanation we’ve been using for several months: you don’t need a social media strategy; you need a…
Albert Einstein is credited with describing insanity as doing the same thing over again and expecting a different result and while you don’t often see him mentioned in marketing arenas, the application is equally valid here. How often have you poured good money after bad on a marketing program or…
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