Marketing Through Uncertain Times Requires Flexibility
May 27, 2025
Even in the best of times, marketing can seem complex, especially for small businesses. Limited budgets and resources can make it tough to make an
MMC Blog: Marketing
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Where Do We Draw the Line With AI-Assisted Writing?
May 12, 2025
The use of ChatGPT and AI as writing tools has become increasingly popular over the course of the last few months, but where do we
SMS Texting Remains a Popular Choice for B2C but Does it Belong in Your B2B Marketing Plan? New Rules Adding a Twist for Marketers
April 22, 2025
SMS marketing or what folks understand more broadly as text messaging has long been a go-to medium for direct communication—especially in the B2C space. But
The Importance of Ad Targeting: Just Who is the Market for Viagra Anyway?
March 12, 2025
A while back I opened my copy of Fortune magazine to discover a tip-in ad for Viagra. A tip-in is a page or set of
Marketing Needs Sales, Sales Needs Marketing—Make Sure You’re on the Same Team!
February 5, 2025
As a B2B services or goods provider, a varied marketing approach is key for reaching your complex target audiences. However, marketing alone isn’t enough! You
How to Foster a Successful Client-Agency Relationship
January 7, 2025
Remember the saying teamwork makes the dream work? Well, this blog explores the client – agency “team,” and how to achieve a more successful working
It’s the Happiest, Busiest and Most Wonderful Time of Year: Five Must Do’s to Help You Get a Start on 2025
December 3, 2024
No, not the shopping time. Nor the eating time. It’s planning time! Sometime after Thanksgiving and before the ball drops on New Year’s Eve most
The New Marketing Playbook: Five Trends Defining 2025
December 3, 2024
Remember when we thought 2020 changed everything? Buckle up—2025 is set to upend marketing in even more dramatic ways. Whether you’re a seasoned marketer or