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Press Releases for the Masses

The reason that subscription rates for daily newspapers are dropping is not because people are opting to read them for free online. The reason that subscriptions are dropping on everything from the New York Times to the Atlanta Journal Constitution is that we, as consumers of news, are no longer waiting for the dailies to dictate for us what is newsworthy. Instead we’re out using our own aggregators and media filters to select our own news.

It used to be that AP and UPI decided what was newsworthy, based on what their reporters saw that day and the thousands of press releases that came across their wire. Subsequently they would filter news to the dailies and voila today’s news appeared on your doorstep by 7AM.

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Finding Value in Participation

Hold on tight. That breeze you are feeling is being created by the thousands of people leaving the subscriber rolls of traditional dailies as they start using aggregators and tools like Google News to select and identify their own news. No longer content to let the Associated Press and the…

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How PR Pros Should Use and Not Abuse Social Media

Shortly after I left Microsoft a few alumni friends introduced me to LinkedIn. I didn't really understand it to begin with and have to admit that I have not taken full advantage of the opportunities that it presents. But over time as I periodically receive invitations from people I know…

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Using RSS to Capture News vs. Distribute News

I was sharing lunch with a few colleagues at Maggiano's in Buckhead today when the subject of my ongoing effort to create virtual newsrooms for clients came up again. After much explanation the question was raised, "How much content do you need to be creating before you can add an…

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