Marketing firm’s integrated marketing services accelerated success of more than 100 businesses
Roswell, GA – June 28, 2023 – Michael Mackenzie Communications (MMC), a leading provider of strategic and tactical marketing services tailored to small- to medium-sized businesses, celebrated its 20-year anniversary this month. A woman-owned small business, MMC debunked the popular belief that owners of small businesses, which the SBA defines in most cases as having fewer than 500 employees and less than $40 million in revenue, can’t afford expert-led marketing programs. Today, the firm manages marketing and PR for dozens of leading businesses in the exponentially expanding markets of technology and professional services.
“Gone are the days of smaller businesses struggling to compete against companies with large in-house staffs, NY-based agency relationships and even larger budgets,” said MMC Founder Jennifer Koon. “Our firm’s success proves that a disciplined approach combined with insightful, relevant content marketing, a mainstay of our services, levels the playing field.”
Another key change in the marketing services space signals smaller businesses’ preference for a single, full-service marketing partner rather than having to manage the disparate activities of multiple advertising, design, digital and public relations agencies. “MMC believes that working hand-in-hand with serial entrepreneurs and business owners enables us to create and manage affordable, customized programs that shape industry opinion and move markets,” Koon said. “These executive-level client relationships are built on accountability and trust. We understand that our clients allocate their budgets judiciously based on the results we deliver.”
Results were just what Bob DiStefano, COO of Performance Consulting Associates (PCA), wanted when he set out to build a lead generation engine on a budget. ““We saw great success in working with MMC,” said DiStefano. “Their expertise showed us that making the most of what we thought were one-off opportunities, like trade show appearances, could cement our standing on those all-important short lists. They effectively leveraged the enormous value of digital marketing, something we would not have been able to do on our own.”
MMC’s client roll includes several market-leading businesses that have chosen to work with the firm for 10 years or more. This longevity is unusual in the marketing services field, where client turnover is the dominant trend of the day. “Many of our clients have been with us for a decade or more, which validates our ability to hear and respond to changing business environments and emerging competitive needs,” said Koon. “Our clients expect us to stay more than one step ahead and their trust in our company is the foundation of our success.”
MMC’s considerable success in the business-to-business arena, working with such professional service providers as CPA and law firms, prepared them well to support Atlanta-based A 2nd Chance Bail Bonds at the point in time when they were poised for growth.
“Michael Mackenzie has a passion for what they do and that matters a lot in what we do,” said Jesse Fellabaum, Director of Operations for A 2nd Chance Bail Bonds, a six-year client. ” We don’t know what we don’t know. We count on MMC to pursue, vet and make things come to life. MMC has fantastic instincts, and we appreciate their ability to filter through our many ideas, identify the good from the bad and execute.”
“During the past two decades, we have been fortunate to work with businesses from a wide variety of high tech and high touch industries, helping position them for growth and in many cases acquisition,” said Koon.
“MMC was not only able to astutely detail the features and benefits of our software applications in communications to our DevOps buyers, but they were able to help position and message our organizational goals and leadership in a way that garnered attention from potential investors and ultimately stimulated opportunities for our acquisition,” explained value stream expert and former CEO and President of ConnectALL Lance Knight.
“When you reflect upon the entities we’ve touched over the decades, it’s very rewarding to recognize what we’ve been able to accomplish working together,” concluded Koon.
About Michael Mackenzie Communications
Michael Mackenzie Communications is an Atlanta-based marketing and PR firm trusted by technology companies, professional service providers and small businesses across the country to design, develop and deploy effective marketing strategies that promote accountability and help businesses reach their goals. Come see what has made us Atlanta’s small business marketing specialists for more than 20 years. www.michaelmackenzie.com