Email Subject Line Best Practices for 2023 and Beyond
October 6, 2022
Email is one of the most prevalent forms of business communication – with a record 319.6 billion emails sent on average each day in 2021
MMC Blog: Email Marketing
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Oops!… I Did It Again; Lessons on Writing Apology Emails
June 21, 2022
We all make mistakes. Regrettably some mistakes are just bigger than others. A simple guffaw like forgetting someone’s name is overlooked much more quickly than
Email Marketing in the Age of Spam, Spoofing and Phishing
September 21, 2021
We’ve all been warned about opening email from someone we don’t know. We’ve all heard the dire outcomes of how reputable companies have been impersonated
In Our Current “Virtual Reality,” Ensure Automation Is a Team Player
April 13, 2021
In the arena of promotion, marketing and communications, few things are more important than prospect and client follow-through. To update business professionals on new offerings,
Marketing Emails in Disguise – Using HTML Custom Code in Constant Contact
March 23, 2021
Recently a client wanted to send a series of marketing emails. No problem, we do that all the time. Except this client didn’t want them
Is Now the Best Time to Send that Email?
December 2, 2020
In early November, I received an interesting and unsolicited email from a national grocery chain: “At Name of Store, we are already looking ahead to
Atlanta Attorney Demonstrates Best Practice for Opt-In List Building
October 20, 2020
With the increasing acceptance that work-from-home is the business model most firms will adopt for the foreseeable future, sales and marketing professionals who previously employed
How to Nail the Subject Line, and Earn the “Open”
July 14, 2020
All that time we spend writing the perfect email — containing brilliant, game-changing content — will deliver zero results if it remains unopened. That puts