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email marketing

Increase in Advertising Spending = Recovering Economy or Desperation?

About six months ago I started encouraging clients to take ... READ MORE

jenniferk2009-08-11T08:21:24-04:00Advertising, Budgets, email marketing, Marketing|

Jenkins’ The Truth About Email Marketing Worth Reading if You’re Mailing

Although I started it over a month ago, I finally ... READ MORE

jenniferk2009-06-20T19:42:39-04:00email marketing, Must Reads|

Email List Maintenance 101: Don’t Offend Your Subscribers

You work hard to build a list of qualified subscribers ... READ MORE

jenniferk2009-06-19T10:44:45-04:00email marketing|

Email that talks: Would you like that in your in-box?

Last monthI had the pleasure of lunching with Lisa Jones, ... READ MORE

jenniferk2009-02-11T09:30:53-04:00email marketing|

Subject Lines That Increase Your Email Open Rates

This morning I received an email with the subject line: ... READ MORE

jenniferk2009-01-29T13:37:53-04:00Copywriting, email marketing|

Prospects Opening Fewer Marketing Emails?

A recent study by MailerMailer found that overall consumers are ... READ MORE

jenniferk2008-11-17T11:14:31-04:00email marketing, Marketing|

Great Subject Lines? Priceless!

48 email messages filled my box when I returned from ... READ MORE

jenniferk2008-10-23T14:43:30-04:00Copywriting, email marketing|