email marketing Archives - Page 2 of 2 - Michael Mackenzie Communications

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  Most organizations don’t plan to fail, yet many fail to plan, especially when it comes to marketing.
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  Before you can tell customers what you sell—and have them accept your invitation to purchase—they need to know who you are. Branding defines your message and makes it consistent across all touch points.
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- Digital
  Have you ever been frustrated by websites where the copy didn’t seem to make sense, or tell you what you needed? Where it was filled with buzzwords and no substance? Don’t let that site be yours.
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  Website Development
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- Content Marketing
  Content should do more than speak about your company. It should make the world want to listen.
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  Product Slicks & Company Overviews
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Increase in Advertising Spending = Recovering Economy or Desperation?

About six months ago I started encouraging clients to take ... READ MORE

jenniferk2009-08-11T08:21:24-04:00Advertising, Budgets, email marketing, Marketing|

Jenkins’ The Truth About Email Marketing Worth Reading if You’re Mailing

Although I started it over a month ago, I finally ... READ MORE

jenniferk2009-06-20T19:42:39-04:00email marketing, Must Reads|

Email List Maintenance 101: Don’t Offend Your Subscribers

You work hard to build a list of qualified subscribers ... READ MORE

jenniferk2009-06-19T10:44:45-04:00email marketing|

Email that talks: Would you like that in your in-box?

Last monthI had the pleasure of lunching with Lisa Jones, ... READ MORE

jenniferk2009-02-11T09:30:53-05:00email marketing|

Subject Lines That Increase Your Email Open Rates

This morning I received an email with the subject line: ... READ MORE

jenniferk2009-01-29T13:37:53-05:00Copywriting, email marketing|

Prospects Opening Fewer Marketing Emails?

A recent study by MailerMailer found that overall consumers are ... READ MORE

jenniferk2008-11-17T11:14:31-05:00email marketing, Marketing|

Great Subject Lines? Priceless!

48 email messages filled my box when I returned from ... READ MORE

jenniferk2008-10-23T14:43:30-04:00Copywriting, email marketing|