Marketing agency or full-time employee: what’s an SMB to do?
November 6, 2019
For SMBs, there’s a constant struggle between managing budget and growing the business. To generate leads, you must do at least some marketing to get
MMC Blog: Budgets
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Once is Not a Marketing Campaign
July 26, 2010
If I had a dollar for the number of times that a business owner told me they tried marketing once and it didn’t work for
Choice of Venue Makes a Difference
May 21, 2010
I still get the opportunity to help clients with seminars periodically thought not as often as when I was with Microsoft. One of the interesting
Deal or No Deal: How Would You Spend the Banker’s Money?
January 11, 2010
Admittedly prime time television must have soured in mid-December when I found myself repeatedly watching the Small Business Owner edition of Deal or No Deal
Change Your Marketing Mix Not How Much You Spend for Different Results
December 10, 2009
The results of a new study published by email marketer StrongMail and promoted by The eMarketer Daily show that 90% of business executives plan to spend
Using Stock Photography: A Cautionary Tale
October 26, 2009
The growing popularity and widespread availability of stock photography sites like istockphoto.com and fotolia.com has put the likes of Getty Images and Tony Stone on
What does it say when UK advertisers spend more on web than TV?
October 2, 2009
The WSJ reported yesterday that the percent of UK advertising dollars spent on internet advertising has surpassed those spent on TV advertising. Surprised? I was.
Increase in Advertising Spending = Recovering Economy or Desperation?
August 11, 2009
About six months ago I started encouraging clients to take advantage of the pull back in advertising spend to make their dollar go further by