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Three Tips for Using Acronyms and Abbreviations in Business Writing

The Convenience and Curse of Business Shorthand   TBH (that’s “to be honest”), there are too many abbreviations and acronyms used in business communications. Yes, ...
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Branding

Thoughtful Use of Fonts in Advertising

Typography plays an important role in setting the mood in advertisements and other marketing efforts. Marketers must carefully select everything from typeface and point size ...
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Copywriting

Avoid Errors of Popularly Misspelled and Misused Words: Collectible vs. Collectable, Compliment vs. Complement, and Separate vs. Seperate

With more than 170,000 English words identified as currently in use by the Oxford American Dictionary, it’s no wonder than writers, both professional and amateur, ...
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Web

Why Do You Need to Know Your Website Credentials?

When you own a website, it comes with a number of login credentials to keep track of. Many clients are often confused as to what ...
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Copywriting

Are You Overthinking Your Marketing Content?

The most important part of your content marketing calendar is, of course, what topics you share with your audience. Identifying topics and crafting text is ...
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Branding

Thoughtful Use of Colors in Advertising and Brand Marketing

The use of colors and typography in marketing are more critical than you may initially think. Colors in marketing play a role in brand recognition ...
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