When Too Much Couponing is Not a Good Thing

I went to Ted's Montana Grill last night. I'm a huge fan of their grilled salad (includes blue cheese and avocado) so this is a regular stop for us. We were running a little late and of course the place was packed. Eventually a high top in the bar opened…

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New Must Read Now in Paperback

Earlier this year I had the opportunity to read Prince and Schiff's The Middle-Class Millionaire, courtesy of the Fulton County Public Library system. Subsequently I find myself referring this book to clients and friends left and right, each time returning to Amazon to search for a hardback book published in…

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Value in Content Marketing

It used to be that you could create a really visually appealing advertising vehicle and in the absence of other competitive noise, people would buy. Today that forum has gotten increasingly busy as the competitive noise from a wide range of media competes for eyeballs and air time. As a…

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Mother’s Day Publicity Stunt Done Well

In honor of Mother's day, a local jewelry store held a contest where they invited students from area schools to write a letter explaining what made their mother special. The winners of the content would receive one of several 1/4 carat diamond pendants the store would be giving away. The…

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