New Must Read Now in Paperback

Earlier this year I had the opportunity to read Prince and Schiff's The Middle-Class Millionaire, courtesy of the Fulton County Public Library system. Subsequently I find myself referring this book to clients and friends left and right, each time returning to Amazon to search for a hardback book published in…

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Value in Content Marketing

It used to be that you could create a really visually appealing advertising vehicle and in the absence of other competitive noise, people would buy. Today that forum has gotten increasingly busy as the competitive noise from a wide range of media competes for eyeballs and air time. As a…

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Mother’s Day Publicity Stunt Done Well

In honor of Mother's day, a local jewelry store held a contest where they invited students from area schools to write a letter explaining what made their mother special. The winners of the content would receive one of several 1/4 carat diamond pendants the store would be giving away. The…

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New Coke: Was It Really That Long Ago?

As a marketing pro, I get great pleasure out of hyper-analyzing campaigns good and bad. And as a type-A personality with a steel trap mind, I tend to remember all kinds of useless information. But New Coke falls in that category of a marketing snafu that I thought everyone remembered, especially…

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Twitter Tally: 7.4% of U.S. Adult Internet Users

Although everywhere I turn people want to tell me about how mainstream Twitter use has become, I still beg to differ. While some really neat business applications have been uncovered, it's still kind of like a hurricane or Swine Flu: getting all of the headlines because it's such great media…

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Who is Left Reading the AJC?

AJC rolls out a whole new look on Sunday but released this video preview yesterday. It looks more like USAToday than the Wall Street Journal. Form your own opinions about what that says about the appetite of their readership (to me that says they think that readers want more entertainment…

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