Can You Write Better Headlines by Asking a Question?
February 17, 2022
Although a great many copywriters and editors may point to the adage credited to British technology journalist Ian Betteridge, which argues that any headline that
MMC Blog: Copywriting
Read More »
Writing for Brevity Can Be Difficult Enough Without Broadcast TV-imposed Restrictions
December 22, 2021
Writing for a 15-second TV spot is difficult enough but when you have to layer in all kinds of G-rated audience limitations to allow for
455 New Ways to Beef Up Conversations and Copywriting
November 2, 2021
As someone who writes professionally, I’m often accused of using overly flamboyant language as part of everyday conversation, to which I typically reply, “God gave
Want Your Brand to Connect with Clients? Ramp Up Your Storytelling
March 30, 2021
Within a week, two friends tell you how great Facebook Marketplace is for finding bargains. The first friend shares, “Facebook Marketplace is such an easy
How to Nail the Subject Line, and Earn the “Open”
July 14, 2020
All that time we spend writing the perfect email — containing brilliant, game-changing content — will deliver zero results if it remains unopened. That puts
The Unprecedented is Now Precedented, So Stop Using the Word
June 22, 2020
Now more than ever, during these times of great uncertainty, when things are crazy, chaotic and – wait for it – unprecedented, we’re here for
The Plain Writing Act of 2010 Ushered in the Benefits of Writing in Plain Language
May 26, 2020
Back in the Dark Ages of 1996 when I got my start as a copywriter, we weren’t quite sure about how this whole Internet thing
Using Humor in Messaging: Will You Get a Laugh or the Boot?
December 31, 2019
American humorist Leo Rosten once said, “Humor is, I think, the subtlest and chanciest of literary forms.” In business, it can be difficult to use