Flesh Out or Flush Out? How Slang, Lingo and Colloquialisms Can Get Copywriters into Trouble
January 20, 2025
Depending upon the region of the country where you grew up, your choices for a beverage may be a Coke or a soda. Do both
MMC Blog: Copywriting
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How Much AI is Too Much in Your Social Content?
April 10, 2023
We all know that tools like OpenAI’s ChatGPT are revolutionizing social content. The benefits of using AI to create social content for your business are
Three Tips for Using Acronyms and Abbreviations in Business Writing
March 1, 2023
The Convenience and Curse of Business Shorthand TBH (that’s “to be honest”), there are too many abbreviations and acronyms used in business communications. Yes,
Avoid Errors of Popularly Misspelled and Misused Words: Collectible vs. Collectable, Compliment vs. Complement, and Separate vs. Seperate
December 22, 2022
With more than 170,000 English words identified as currently in use by the Oxford American Dictionary, it’s no wonder than writers, both professional and amateur,
Are You Overthinking Your Marketing Content?
December 1, 2022
The most important part of your content marketing calendar is, of course, what topics you share with your audience. Identifying topics and crafting text is
Can You Write Better Headlines by Asking a Question?
February 17, 2022
Although a great many copywriters and editors may point to the adage credited to British technology journalist Ian Betteridge, which argues that any headline that
Writing for Brevity Can Be Difficult Enough Without Broadcast TV-imposed Restrictions
December 22, 2021
Writing for a 15-second TV spot is difficult enough but when you have to layer in all kinds of G-rated audience limitations to allow for
455 New Ways to Beef Up Conversations and Copywriting
November 2, 2021
As someone who writes professionally, I’m often accused of using overly flamboyant language as part of everyday conversation, to which I typically reply, “God gave