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Copywriting

What’s on the Horizon for SEO?

An inherent quality of the Internet is that it is ... READ MORE

Michelle Knight2017-12-05T13:12:31-04:00Blogging, Copywriting, Hosting, Latest Posts, Marketing, Must Reads, Newsrooms, SEO/SEM, social media, Web|

What Do the TM, SM and That Circle R Symbol Really Mean?

A trade mark symbol, ™, designates a word, phrase or ... READ MORE

Michelle Knight2017-10-02T15:05:24-04:00Branding, Copywriting, Direct Mail, email marketing, Frequency Marketing, Graphic Design, Marketing, Press Releases, Printing, Public Relations, social media, Style Guide|

The Proof is in the Reading and Rereading: Tips for Proofreading your Work

The key to proofreading is to detach yourself from the ... READ MORE

Michelle Knight2017-08-01T15:57:40-04:00Blogging, Copywriting, Direct Mail, email marketing, Frequency Marketing, LEAD ARTICLE, Marketing, Must Reads, Newspapers, Newsrooms, Press Releases, Printing, Public Relations, social media, Style Guide|

It’s True: Sometimes Less is More – Especially with Media Relations

When I attended journalism school back in the day, writing ... READ MORE

jenniferk2017-02-13T22:23:53-04:00Copywriting, Press Releases, Public Relations|

The Power of Proofing and the Importance of Checking Your Work

Somewhere along the lines of fifth grade I believe we ... READ MORE

jenniferk2016-10-14T12:42:48-04:00Copywriting, Printing|

Another Example of When Advertising Really Isn’t the Same as PR

With the increasing fragmentation of media and the ever shrinking ... READ MORE

jenniferk2011-08-01T23:43:14-04:00Advertising, Copywriting, Public Relations|

When Great Subject Lines Fail to Deliver

Today I received an email with the subject, "I would ... READ MORE

jenniferk2010-01-21T18:47:13-04:00Copywriting, email marketing, Latest Posts|

Perhaps it is time for 5 Guys to invest in new content?

As I left Starbuck's this morning (with a tall cup ... READ MORE

jenniferk2010-01-15T20:53:01-04:00Copywriting, Latest Posts|

What Makes a Good Testimonial?

We regularly capture content for clients that is fashioned into ... READ MORE

jenniferk2009-09-29T16:57:07-04:00Copywriting|