An inherent quality of the Internet is that it is always changing. I spend a good 25% of my day, every day, reading and researching, trying to stay abreast of what's coming next and whether or not it is important for our Clients. SEO (Search Engine Optimization) is always at…
A trade mark symbol, ™, designates a word, phrase or symbol proprietary to a product. A service mark symbol, ℠, designates a word, phrase or symbol proprietary to the source of a service. Anyone can add the tm symbol or the sm symbol to any word phrase or symbol he…
The key to proofreading is to detach yourself from the piece – to look at it from a different perspective. The reason for this is that the brain likes to fill in the blanks for us and sets us up to miss mistakes that are right in front of us.…
When I attended journalism school back in the day, writing a “salesy” news release for a class assignment was a one-way ticket to a failing grade. Today news releases are not just for the media. They can be an important component of customer relations as well. The key when writing…
Somewhere along the lines of fifth grade I believe we were all introduced to the idea that you should check your work, yet my high-school age sons still submit assignments riddled with oversights and simple mistakes. On the yearbook staff in high school, every page (or quad-pack as they were…
Steve Harvey crowning the wrong beauty contestant Miss Universe has garnered millions of extra eyeballs as broadcast media continue to replay what was no doubt a horrifying moment for all of the contestants. But it’s the attempt by Harvey afterwards to offer his condolences that should have thousands of trained…
With the increasing fragmentation of media and the ever shrinking budget for journalists comes a great opportunity for media coverage for those businesses who take the time to explore it. Online and offline publications looking to fill their growing pages are more interested in bylined articles. Bylined article submission should…
Today I received an email with the subject, "I would like to take you to lunch." Quick and to the point, it got my attention and made me open it. The problem was once I got inside there was a form letter from a man I do not know trying…
As I left Starbuck's this morning (with a tall cup of scalding Awake tea in hand), I noticed the graphics in the window of 5 Guys Burgers next door broadcasting recognition they had received from magazines and newspapers in 1998 and 1999. I did a double take it first. I…
We regularly capture content for clients that is fashioned into a press release or case study but one of the things I see clients struggling with is capturing really good testimonials. All too often clients will want to post testimonials on their website or in their newsletter from favored and…
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