With more than 170,000 English words identified as currently in use by the Oxford American Dictionary, it’s no wonder than writers, both professional and amateur,
The most important part of your content marketing calendar is, of course, what topics you share with your audience. Identifying topics and crafting text is
Although a great many copywriters and editors may point to the adage credited to British technology journalist Ian Betteridge, which argues that any headline that
Writing for a 15-second TV spot is difficult enough but when you have to layer in all kinds of G-rated audience limitations to allow for
As someone who writes professionally, I’m often accused of using overly flamboyant language as part of everyday conversation, to which I typically reply, “God gave
Within a week, two friends tell you how great Facebook Marketplace is for finding bargains. The first friend shares, “Facebook Marketplace is such an easy
All that time we spend writing the perfect email — containing brilliant, game-changing content — will deliver zero results if it remains unopened. That puts
Now more than ever, during these times of great uncertainty, when things are crazy, chaotic and – wait for it – unprecedented, we’re here for
