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How Much AI is Too Much in Your Social Content?

We all know that tools like OpenAI’s ChatGPT are revolutionizing social content. The benefits of using AI to create social content for your business are many and obvious. Social media managers can create more content and spend less time doing it, ultimately benefitting the business. AI algorithms can help automate routine tasks such as responding to customer emails and analyzing data to identify patterns. AI can help businesses personalize their social content based on customer data, such as demographics, behavior and preferences, making social media marketing more effective. Utilization in this way frees up time for marketing teams to focus on more strategic tasks, such as building relationships with customers.

The downside of using too much AI in your social content is the risk of losing the human touch. Social media is a platform for engagement, conversation and building relationships. By relying too heavily on AI for social media content, you could potentially risk coming across as impersonal or robotic. Users want to interact with real people, not chatbots or algorithms. After all, socializing with others is the entire point of social media.

Another potential downside of using too much AI in social content is the risk of unintended consequences that could alienate your audience. It is important to keep in mind that AI algorithms are only as good as the data they are fed. If a social media team relies too heavily on AI to generate content, it could inadvertently create content that is tone-deaf or even outright offensive. Keep in mind that there is abundant offensive content readily available on the same internet that the AI is using to educate itself about humanity, and how we use language.

So, how much AI is too much in social content? There is no one-size-fits-all answer to this question, as it depends on the specific goals and values of each client business. However, a good rule of thumb is to use AI as a tool to inspire, rather than replace, human creativity and judgement. It is wise to always have a human review anything written by AI for tense and grammatical mistakes, as well as hitting the mark on the message. Businesses ought to consider taking advantage of AI to automate routine tasks and gather data, while simultaneously investing in human talent to develop creative, engaging social content that resonates with audiences.

This post is courtesy of MMC Digital Media Coordinator Avery Lane

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