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Pantone Announces “Marsala” 2015 Color of the Year

The Pantone Color Institute unveiled Marsala earlier this month as the 2015 Color of the Year. In addition to driving color trends for the fashion industry, Pantone issues the Pantone Matching System (or PMS) for ink colors used by marketers and graphic designers worldwide. PMS numbers allow for consistency across…

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Best Marketing Lesson in the BCS Championship Series

Making work out of play is rewarding regardless of profession but I can understand why sometimes people think marketing folks have all of the fun. I’m constantly getting asked for my opinions on logos or to help with logo ideas for a new product or branding/re-branding campaign. The struggle is…

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The Bloglines Plumber Wins My Vote for Creativity

When I visited bloglines today I was greeted by the Bloglines Plumber. Not only is this the funniest thing that I've seen all day but it is an amazingly creative solution to a problem that website owners have every day. Albeit most websites don't go down once they have been…

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Protecting Your Image with a Corporate Style Guide

Whether they are buying new window treatments for your home or logo-branded premium items in their corporate colors, individuals as well as marketing professionals invest heavily in setting their style and promoting their brand. Yet often our best efforts are sabotaged by well-meaning spouses who bring home tacky Barcaloungers and…

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How Much Should You Pay for a Logo?

Logo design is truly an art yet talented designers can rarely make a living designing them. Unfortunately many people have the misconception that (1) graphic designers are also mind readers and (2) that every graphic designer has an enormous collection of clip art, fonts and photographs expertly archived on their…

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