How Well Does Pantone’s Classic Blue Suit Your Brand?
January 8, 2020
In late December, Pantone, specifiers of design color palettes and printed ink colors worldwide, announced their 2020 color of the year Classic Blue to a
MMC Blog: Graphic Design
The Disconnect Between Logo Design Prices and Perceived Value
November 6, 2019
This week Facebook launched a new logo and explained that their selection of custom typography is “designed for clarity,” with the goal of creating a
A Beginner’s Guide to Becoming an Adobe Spark Expert
June 30, 2019
Technology is frustrating. It can be daunting to create “aesthetically pleasing” digital content, and some might even try to convince themselves doing so is overrated.
What Do the TM, SM and That Circle R Symbol Really Mean?
October 2, 2017
A trade mark symbol, ™, designates a word, phrase or symbol proprietary to a product. A service mark symbol, ℠, designates a word, phrase or
Getting the Right Result: How to Talk to a Graphic Designer
May 15, 2017
Turning an idea into a product is a process. It takes effective communication and useful feedback to help a designer understand what you want and
Pantone Announces “Marsala” 2015 Color of the Year
January 16, 2015
The Pantone Color Institute unveiled Marsala earlier this month as the 2015 Color of the Year. In addition to driving color trends for the fashion
Best Marketing Lesson in the BCS Championship Series
January 8, 2013
Making work out of play is rewarding regardless of profession but I can understand why sometimes people think marketing folks have all of the fun.
Effective Marketing Communications Doesn’t Come in a Jar, Bottle or Can
November 7, 2007
I received an incredibly funny video from a graphic designer partner of mine yesterday. Certainly it pokes fun at the things that clients say to