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Effective Marketing Communications Doesn’t Come in a Jar, Bottle or Can

I received  an incredibly funny video from a graphic designer partner of mine yesterday. Certainly it pokes fun at the things that clients say to make marketing professionals crazy but more importantly it drives home the point that if creating compelling marketing materials and programs was easy, there would be no need for professionals. Bigger, brighter and shinier only attracts attention sometimes and it doesn’t create sales. If it did, all you would have to do is click on this link and new business would show up on your doorstep. If you believe that, you have been watching way too much late night television.

Now sit back and prepare to laugh!

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