When consumers go looking for a business, they go online to find not only what they want but where they want it, and when. Consumers look to find the best business for what they need, and with a complete Yelp Business page, consumers are more likely to find you in their research (google) process.
Yelp makes it easy for consumers to contact you by phone, email, or requesting a quote from you directly through your Yelp listing.
Yelp says that 93% of people compare multiple businesses before deciding so how do you make sure that your business stands out amongst the rest?
Claiming your business allows you to manage your business’ profile page and gives you access to a web application full of free tools and metrics to help you track how your business is performing. You can add details about your business, update your operating hours, respond to reviews, add photos and more. These features are all aimed at helping bring your unique brand and personality to consumers using Yelp.
The benefits of claiming your page don’t stop at branding. Businesses that have a page with detailed information are more likely to get engagement from customers on Yelp, meaning more calls and more clicks which both lead to more business.
So how do I claim my business?
- First go to biz.yelp.com/claim
- Then find your business by searching for your business name. If it appears, click on it. If not, click “Add to Yelp for free.”
- You’ll then create an account by entering the business information and an email address. This needs to be an email that is monitored regularly, because you will receive all your Yelp correspondence here.
- Be sure to complete the account by confirming the verification code that you will find enclosed in an email, or you’ll get a phone call at the number associated with the business on your page.
These steps will get you access to your business profile, so now it’s time to fill in your details!
You are going to want the crispest, cleanest version of your logo to use, and preferably in a square format. Be sure to check back next month for my blog on formatting your logos for socials.
Be sure to populate the “From the Business” container. This is a great place to let your potential customers know what your business does, who you are, and what makes you special. Yelp has another entry about that HERE.
Lastly, responding to reviews as customers leave them is a great way to make a lasting connection on your customers and in some cases, to help appease those needy Karens, and make things right for everyone.
This blog is courtesy of MMC Media Production Manager Avery Lane